2008 Photokina Tradeshow
Return to:
Previous Page
2008 Photokina Tradeshow Index

Canon's PowerShot SX10 IS digital camera. Courtesy of Canon, with modifications by Michael R. Tomkins. Canon announces SX10 IS
By Michael R. Tomkins, The Imaging Resource
(Wednesday, September 17, 2008 - 00:01 EDT)

Canon's PowerShot SX10 IS digital camera replaces the PowerShot S5 IS model, and has a body that's a third of an inch larger in all directions.

The Canon SX10's controls have been totally overhauled, and inside sits a larger 1/2.3" ten megapixel CCD image sensor and a DIGIC 4 image processor that allows for servo AF tracking. The PowerShot SX10's lens is now a whopping 20x stabilized zoom that sports a 28mm wide angle and 560mm telephoto. The Canon PowerShot SX10 IS's LCD display still has a 2.5" diagonal, but resolution increases slightly to 230,000 dots. ISO sensitivity in the Canon SX10 ranges from 80 to 1,600 equivalent (ISO 3,200 max in a special scene mode).

The Canon SX10 IS opts for H.264 MOV movies with sound, and stores data on Secure Digital cards. The Canon SX10 offers both NTSC / PAL video and USB 2.0 High Speed computer connectivity, and draws power from four AA batteries. The Canon PowerShot SX10 IS will ship in the USA from October 2008, priced at US$400 or thereabouts.

For more details, read our Canon SX10 preview.

Canon PowerShot SX10 IS
Canon's PowerShot SX10 IS digital camera. Courtesy of Canon, with modifications by Michael R. Tomkins. Click for a bigger picture!
Camera Type EVF
Manufacturer Canon
Model Number SX10 IS
Dimensions 4.9 x 3.5 x 3.4"
124.0 x 88.3 x 86.9mm
Weight 560.0 g
19.6 oz
Planned Price $399.99
Planned Availability Oct 2008
Image Capture
Sensor Type 1/2.3" CCD
10.30 megapixels (total)
10.00 megapixels (effective)
Filter Type RGBG
Aspect Ratio 4:3, 16:9
Image Dimensions 3648 x 2736 (10.0 megapixels)
3648 x 2048 (7.5 megapixels)
2816 x 2112 (5.9 megapixels)
2272 x 1704 (3.9 megapixels)
1600 x 1200 (1.9 megapixels)
640 x 480 (0.3 megapixels)
Image Quality 3 levels
Image Preview / Review
Viewfinder Yes, EVF type; TFT color LCD
LCD 2.5", 230,000 pixels
Playback Zoom 10.0x max
Lens Type Canon Zoom Lens
20x optical zoom
Image Stabilization Yes
Focal Length 5.0 - 100.0mm (actual)
28 - 560mm (35mm equivalent)
Aperture Range f/2.8 (W) - f/5.7(T)
Focusing System Contrast Detect AF with Face Detection with AF assist lamp
Focusing Range Normal: 20" - infinity (50 cm - infinity)
ISO Sensitivity Auto, 80, 100, 200, 400, 800, 1600, 3200* (*special scene mode)
Shutter Speed 15 - 1/3200 second
Exposure Modes Aperture, Shutter, Manual
Metering Modes Evaluative, Center-weighted average, Spot, Face Detect AE
Exposure Compensation +/- 2.0EV in 1/3EV increments
White Balance Image Sensor - Auto, Daylight, Cloudy, Tungsten, Fluorescent, Fluorescent H, Flash, Custom, Manual
Internal Flash Modes: Auto, Auto w/ Red-eye Reduction, Flash On, Flash On w/ Red-eye Reduction, Flash Off; FE lock, Safety FE, Slow Synchro
Range: 1.0-17.0 ft./30cm-5.2m (W), 3.3-9.2 ft./1.0-2.8m (T) (when sensitivity is set to ISO Auto)
Flash Exposure Compensation +/- 2.0EV in 0.3EV increments
Scene Modes Portrait, Landscape, Sports, Special Scene (Foliage, Snow, Beach, Sunset, Fireworks, Aquarium, Night Scene, Indoor, ISO 3200, Color Accent, Color Swap), Super Macro, Night Snapshot, Stitch Assist
Digital Zoom Up to 4x
Self Timer Yes, 1 - 30 seconds
Movie Format MOV (Image: H.264, Audio: PCM) with audio
Max. clip length: 3,600 seconds () / 3,600 seconds ()
Recording Medium SD/MMC
File System FAT16, FAT32, complies with Design Rule for Camera File System (DCF)
File Format JPEG (EXIF 2.2)
Video Yes, NTSC / PAL switchable
Computer USB 2.0 High Speed
Battery Type Alkaline disposeables, NiMH rechargeables
Battery Form Factor 4 x AA
Product Bundle
Software Digital Camera Solution CD-ROM
Battery / Charger 4 x AA Alkaline disposeables battery
Flash Memory 0.0MB
Digital Print Order Format (DPOF) compliant Yes
PictBridge Compliant Yes
Internal Microphone Yes
Internal Speaker Yes
Tripod Mount Yes, Metal
More Photos
Canon's PowerShot SX10 IS digital camera. Courtesy of Canon, with modifications by Michael R. Tomkins. Click for a bigger picture!

Original Source Press Release:


PowerShot SX10 IS Offers the Zooming Power of a Digital SLR in a Compact Camera

LAKE SUCCESS, N.Y., September 17, 2008 – Canon U.S.A., Inc., a leader in digital imaging, today introduced the expansion of the ever-popular ultra-zoom SX-Series, the PowerShot SX10 IS digital camera. The new digital camera features a wide-angle (28 mm - 560 mm) 20x optical zoom lens, an Optical Image Stabilizer (OIS), Canon's new DIGIC 4 image processor and a smooth, curved grip that fits in the hand comfortably. This compact camera is capable of capturing long-range shots of soccer field action from the bleachers or sunsets from your hotel balcony easier. Photographers can now quickly zoom in close enough to capture facial expressions and details from far away.

In addition to its ultra-zoom capabilities and new DIGIC 4 image processor, the Canon PowerShot SX10 IS digital camera is loaded with a full range of performance and convenient features that camera enthusiasts have come to expect from Canon - 10.0 megapixel resolution, Genuine Canon Face Detection Technology, large 2.5-inch vari-angle LCD screen and MovieSnap mode for capturing high-resolution still images while shooting video.

"The PowerShot SX10 IS digital camera feature set has been enhanced to provide even greater zooming power and creative control, offering the photo enthusiast a compact camera at a price they will appreciate," said Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A. "With the ability to shoot in wide-angle, consumers no longer need to choose between getting their loved one or the background in the shot."

For users whom movie capability is an important consideration, look no further. The Canon PowerShot SX10 IS digital camera offers consumers many creative possibilities, including the ability to shoot VGA movies. The PowerShot SX10 IS digital camera can capture individual movies up to one hour or 4GB per clip, all while utilizing the new Voice Coil Motor (VCM), which enables faster focusing speed while reducing focusing noise.

Additionally, the Canon PowerShot SX10 IS digital camera comes equipped with 24 shooting modes, ranging from fully automatic to manual, and is easily accessible through an SLR-style mode dial located on top of the camera. While in manual shooting mode, a variety of settings can be selected through the screen, including Program AE, Shutter-speed priority AE, Aperture priority AE, Manual exposure and Custom mode.

Canon DIGIC 4 Imaging Processor
The newly upgraded DIGIC 4 image processor, a proprietary technology, accounts for the camera's higher performance levels, including significantly improved signal processing speed and higher image quality.

One of the most important new features made possible by the DIGIC 4 image processor is Servo AF, which is a form of continuous focus tracking for moving subjects. By pressing the shutter button half-way, the camera can track subject movement up to the instant of exposure, resulting in sharper photographs. Additionally, the processor's high ISO speed noise reduction processing has improved substantially to enable consumers to shoot high-quality images, even in extremely dark situations without the use of a flash. The new Intelligent Contrast Correction function automatically improves image quality in high-contrast shooting situations.

The Genuine Canon Face Detection technology has evolved even further, thanks to DIGIC 4. Improved features include the ability to recognize human faces at most angles. Another innovation is the Face Detection Self-Timer, which automatically takes a photo two seconds after a new face enters the scene.

Availability and Pricing
Scheduled to be available in late October, the Canon PowerShot SX10 IS digital camera will have an estimated selling price of $399.99*. Kit contents will include four AA Alkaline batteries, a USB interface cable, an AV cable, a neck strap, lens cap, lens hood, Canon's software suite and a 1-year Canon U.S.A., Inc. limited warranty.

About Canon U.S.A., Inc.
Canon U.S.A., Inc. delivers consumer, business-to-business, and industrial imaging solutions. Its parent company, Canon Inc. (NYSE:CAJ), a top patent holder of technology, ranked third overall in the U.S. in 2007†, with global revenues of $39.3 billion, is listed as one of Fortune's Most Admired Companies in America and is on the 2007 BusinessWeek list of "Top 100 Brands." To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/pressroom.

# # #

All referenced product names, and other marks, are trademarks of their respective owners.

Specifications and availability are subject to change without notice.

* Pricing subject to change at any time. Actual prices are determined by individual dealers and may vary.
† IFI Patent Intelligence Press Release, January 2008

Return to:
Previous Page
2008 Photokina Tradeshow Index

Powered by Coranto