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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Photoflex's Web Photo School's logo. Courtesy of Photoflex Inc. Click here to visit the Web Photo School website! PRESS RELEASE: Web Photo School debuts improved website with access to digital photography lessons, better navigation


Watsonville, Calif.-Photoflex Inc.'s Web Photo School has just introduced a website with easy access to digital photography lessons and greatly improved site navigation, it was announced today by Chief Executive Officer Gene Kester.

With nearly 200 lessons viewable on its website (www.webphotoschool.com), Web Photo School represents the world's largest online source of photography and digital-imaging lessons for all levels of photographers, taught by leading professional photographers.

"Our lessons can be put to work quickly by a wide variety of users," states Gene Kester, chief executive officer of the Web Photo School. "We strive to present the information in a way that enables students to take first-rate photographs right away.

"Students range from small businesses who want to stay competitive by incorporating product or facility images into company websites, brochures, and other marketing materials, to families who wish to take better group and individual photos, post them on personal websites, or even turn them into greeting cards that can be emailed to friends and relatives."

Although it offers dozens of lessons for users of traditional cameras, the site also responds to students' interests and needs and rapidly evolving digital technology by featuring many more lessons especially valuable for people who want to properly program and use digital cameras. In all lessons, photographs reinforce the text at each key step so that people can complete the lesson's tasks and obtain the results they desire.

Paid membership in the Web Photo School costs only $20 for a month, or $60 for a full year. This fee entitles students to take advantage of as many lessons as they wish, and to use the company's online and telephone technical support.

With improved navigation at the top of each website page, paid members and visitors can quickly find and view thumbnail images of every lesson on the site. Many lessons also feature a one-page summary of what will be learned in the lesson.

Eight free lessons are available to website visitors, ranging from basic startup with a digital camera, to shooting basic portraits, to photographing jewelry for print and the Web. Since visitors can also see all of the thumbnails for member lessons, they will be able to better decide whether to invest in a paid membership.

Member lessons are accessed through thumbnails for six categories: Basic, Digital, Portrait, Commercial, Outdoor, and Small Business.

Even though camera manufacturers' hardware and electronic software do vary slightly, lesson concepts remain valid. In addition, the knowledge students gain can also help them determine the capabilities and limitations of their current cameras, and decide whether or not they wish to invest in new cameras with additional features they now find important to their needs.

Web Photo School is sponsored by leading photography industry companies such as Olympus, Manfrotto, Quantum, and Photoflex.

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(First posted on Wednesday, December 11, 2002 at 17:59 EST)

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