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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

PRESS RELEASE: dvGarage Releases Greenscreen Keyer dpMatte for Aperture 2.1


Powerful Chromakeying Software with Real-Time Removal of Greenscreen for Photographers

SAN FRANCISCO -- April 24 -- dvGarage today announced the release of "dpMatte," a greenscreen keyer for Apple's Aperture 2.1. Based on technology used in dvGarage's existing keyer, dvMatte, the new background replacement tool is the first plug-in to be released using Aperture's brand new SDK.

"We're very excited about developing for Aperture," stated dvGarage founder, Alex Lindsay. "We view the photography industry as a massive growth market and we're glad Apple has opened Aperture to third party development."

dpMatte uses Apple's SDK for Aperture, which allows developers to use existing Cocoa tools to develop full-featured applications inside of Aperture's existing framework.

"One of the things we really focused on was ease of use," explained dvGarage vice president, Christopher Marler. "dpMatte allows non-technical artists to quickly and easily remove greenscreens and place their subjects into new environments."

dpMatte is designed to easily remove green and blue backgrounds used in film and still photography in order to composite subjects into new backgrounds. Still photographers use this kind of technology to add backdrops in post rather than commit to a specific backdrop while shooting. Backgrounds can range from simple colors to photographs to complex 3D backgrounds.

"Putting our existing technology into Aperture was surprisingly easy," noted plug-in developer Ben Syverson. "I think Aperture is going to be a great platform for us and we're already planning the next round of development."

dvGarage is also working on an HDR plug-in called "HDRToner" for Aperture as well as porting their nodal compositor "Conduit" to the application.

Pricing and Availability dpMatte is available for download at http://www.dvgarage.com. It is priced at USD $69, but it is on sale for USD $49 until May 3. All Aperture 2.1 technical requirements are necessary.

About dvGarage

Headquartered in San Francisco, California, dvGarage is dedicated to providing tools and training for the next generation of visual artists around the world. Founded in 2001 by industry veteran, Alex Lindsay, dvGarage is the home of dvMatte, Conduit and numerous video training products on topics ranging from 3D to Illustrator to Photoshop. For more information, please visit: http://www.dvgarage.com/.


(First posted on Thursday, April 24, 2008 at 16:02 EDT)

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