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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

The National Association of Photoshop Professionals' logo. Click here to visit the National Association of Photoshop Professionals website! PRESS RELEASE: New How-to Educational Library for Photoshop (H.E.L.P.) Unveiled by Scott Kelby at the Opening Ceremony of Photoshop World Conference, Las Vegas

How to Learn What Every Little Thing Adobe Photoshop Does in 60-second Videos

TAMPA, FL – Oct. 1 – Today, Scott Kelby, president of the National Association of Photoshop Professionals (NAPP) and conference chair of Photoshop World Conference & Expo, unveiled the newest NAPP member benefit , H.E.L.P. (How-to Educational Library for Photoshop) during the opening keynote at the Photoshop World Conference & Expo in Las Vegas.

If you’ve ever wondered what a particular checkbox, tool, filter, or option was in Adobe® Photoshop®, NAPP set out to show you just that in short 60-second max videos (and yes, there are literally thousands of these short to-the-point videos). After input from thousands of Beta testers around the world, H.E.L.P. has been tweaked, updated, simplified, and expanded to make it truly an amazing resource for learning Adobe Photoshop.

“We wanted to create a single place where Photoshop users could get the answers they need, really fast, without having to do a lot of digging around or searching all over the Web” said NAPP President and Co-founder, Scott Kelby. By keeping everything to 60 seconds or less, you get just what you need in seconds. There’s never been anything like it, and its free for NAPP members” he added.

Along with the groundbreaking H.E.L.P system, NAPP launched a new project for people who are brand new to Photoshop, to help them get up to speed fast, with none other than 2009 NAPP Photoshop Hall of Fame inductee Dave Cross as their personal guide and trainer. Available on the NAPP member website.

NAPP also released a special custom designed set of Wacom tablet drivers pre- programmed for different Photoshop tasks like photo retouching, graphic design, color correction, and more for its members to use.

After these announcements, Senior Vice President and General Manager of the Adobe Creative Solutions Business Unit, John Loiacono took the stage in Las Vegas to give the standing room only crowd at Photoshop World a sneak peek at future Adobe Photoshop technologies.

About Photoshop World
Photoshop World Conference & Expo is the official convention of the National Association of Photoshop Professionals (NAPP) and the largest Adobe Photoshop event in the world. The three-day conference features over 100 training sessions taught by 40 of industry’s most creative and talented Photoshop, photography, and design experts. Its two-day Expo is packed with exhibits from leading hardware and software companies as well as major retailers. For more information about Photoshop World Conference & Expo visit http://www.photoshopworld.com.

About Scott Kelby
Scott Kelby is the president of Kelby Media Group, co-founder and president of the National Association of Photoshop Professionals (NAPP), and the editor and publisher of Photoshop User and Layers magazines. In addition, Kelby is the training director for Kelby Training and technical chair for the Photoshop World Conference & Expo.

Since 2004, Kelby has been awarded the distinction of being the world’s #1 best-selling author of all computer and technology books, across all categories. His books have been translated into dozens of different languages and he is a recipient of the prestigious Benjamin Franklin Award.

For more information on Scott Kelby visit http://www.scottkelby.com/blog/.

About NAPP
The National Association of Photoshop Professionals (NAPP) is an accredited, dynamic trade association and the world’s leading resource for Adobe® Photoshop® training, news, and education. An award-winning team of Photoshop experts, authors, consultants, and trainers lead the association keeping its members on the cutting edge of Adobe Photoshop techniques and technology. With more than 71,000 members in 106 countries, NAPP is the largest graphics and digital imaging association worldwide. For more information, visit http://www.photoshopuser.com.

Adobe and Photoshop are registered trademarks of Adobe Systems Incorporated.

(First posted on Friday, October 2, 2009 at 02:08 EDT)

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