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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Phase One PRESS RELEASE: Phase One Re-Christens Media Pro With First Release

First release of the professional photo management software since its acquisition from Microsoft

COPENHAGEN, May 10 -- Phase One today released Media Pro. Originally created by iView Multimedia, this professional digital asset management software has recently been known as Microsoft Expression Media. In its first release since Phase One's acquisition of the product from Microsoft last year, it has been re-christened Media Pro.

Media Pro is a professional photo manager built for photographic, video and multimedia collection management. Media Pro offers a flexible and intuitive way to catalog organize and utilize digital media assets.

Its strength is in organizing photo files, no matter where they are stored -- on shared folders, CDs, hard drives, DVDs or other media. It's an application comprising visual catalogs which can be easily and quickly browsed, searched and annotated.

Images within these very large catalogs (Media Pro now supports more than 128,000 files per catalog) may be non-destructively edited with Capture One and other image editing applications. They may also be converted into other file formats. And all catalogs may be archived, backed up, published via slide shows, web galleries and distributed via email, contact sheets, prints and other custom options.

What's New?

Seamless workflow with Capture One -- Phase One's Capture One raw image rendering engine is built into the new Media Pro. Photographers can instantly magnify and evaluate raw images with correct colors, in detail, including adjustments. Images and adjustments made in Capture One are updated in Media Pro and the two applications offer integrated exchange of the metadata that describe images and convey ownership and licensing information. This increased compatibility is a major improvement in the workflow between the two applications.

Openness -- Media Pro offers exchange of metadata information by way of XMP, the extensible metadata platform. Media Pro also provides options to permit Windows-based systems to use Windows Imaging Components and Mac-based systems to use Core Image processing as their image rendering engines. This means that Media Pro maintains its independence as a best-of-breed digital asset management solution supporting other popular image editing software.

More camera support -- Raw files from more than 100 new camera models are supported, including raw image and video support for Canon, Nikon and other popular pro and semi-pro digital cameras.

Larger Catalogs -- The limitation of 1280 files per catalog and the maximum size of 2-GB per catalog has been removed to allow for larger photo collections. Users can still create an unlimited number of visual catalogs.

Updated User Interface -- Media Pro comes with a redesigned user interface to match the sleek look of Capture One. While this version continues to provide support for audio, DTP, font, text and HTML files, Media Pro is primarily a photo manager for photo and video files. For more information about Media Pro, please see: http://www.phaseone.com/media-pro

"Working with Phase One to develop the new Media Pro tutorials has been very exciting, "said Peter Krogh, leading DAM expert and professional photographer. "I've long considered Media Pro to be one of my favorite DAM resources and it's clear that its future is bright."

"Phase One is committed to investing in professional photo management and image editing software," said Carsten H. Olsen, Phase One Software Product Manager. "This Media Pro release is designed to deliver a combined photography software toolset that will satisfy the world's most demanding professional photographers."

Capture One

Capture One is an image editing software that delivers the world's highest image quality with excellent color and detail. The software comprises all the tools required to capture organize, edit, share and print images for a highly efficient workflow.

Availability & Pricingv

Media Pro is available now via download for USD 199 and EUR 139 through Phase One's Online Store and through leading professional photography dealers worldwide.

Current Expression Media 2 customers can upgrade to Media Pro for USD 59 and EUR 39. Current iView MediaPro/Expression Media 1 customers can upgrade to Media Pro for USD 69 and EUR 49.

About Phase One

Phase One is the world's leader in open-platform based medium format camera systems and solutions. Phase One medium format cameras, digital backs and lenses are designed to deliver superior quality image capture and investment value. Phase One's Capture One software helps streamline capture and post-production processes. Phase One products are known for their quality, flexibility and speed enabling pro photographers shooting in a wide range of formats to achieve their creative visions without compromise. For more information, please visit Phase One at http://www.phaseone.com. Follow Phase One on Twitter at http://www.twitter.com/PhaseOneWW

Phase One is an employee-owned company based in Copenhagen with offices in New York, London, Tokyo, Cologne, Shanghai and Hong Kong.

Phase One and Capture One are registered trademarks of Phase One A/S. All other brand or product names are trademarks or registered trademarks of their respective holders.

(First posted on Tuesday, May 10, 2011 at 16:01 EDT)

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