Launch prices

The Sony A7R IV went on sale in September 2019 with a price of $3,500 USD ($4,500 CAD). A new vertical battery grip, the VG-C4EM, which holds a pair of batteries and includes the same upgraded grip, operability and weather-resistance as the A7R IV body sells for $400 USD ($530 CAD).

Current prices

While the Sony A7R IV started at an MSRP of $3,500, the best price right now is $3,198.

Sony A7R IV Bundles

Sony Alpha a7R IV Mirrorless Digital Camera with 24-105mm Lens and Tripod Kit

SanDisk 64GB Extreme PRO UHS-I SDXC Memory Card

Sony Alpha a7R IV Mirrorless Digital Camera with 24-105mm Lens and Cine Kit

Sony Alpha a7R IV Mirrorless Digital Camera (Body Only)|Sony FE 24-105mm f/4 G OSS Lens|Atomos Ninja V 5" 4K HDMI Recording Monitor|ZILR 4Kp60 Hyper-Thin High-Speed HDMI to Micro-HDMI Secure Cable with Ethernet (17.7")|Elvid Heavy Duty Camera Shoe Mount Adapter with Ball Head for Monitors|Atomos Power Kit v2|Pearstone USB 3.1 Gen 1 Type-A to 2.5" SATA III Adapter Cable (19")

Sony A7R IV - Body Only

Sony Alpha a7R IV Mirrorless Digital Camera (Body Only)|Sony 64GB SF-E Series UHS-II SDXC Memory Card|Think Tank Photo Retrospective 7M Shoulder Bag (Pinestone)|Sony NP-FZ100 Rechargeable Lithium-Ion Battery (2280mAh)