Launch prices

The Sony A7R IV went on sale in September 2019 with a price of $3,500 USD ($4,500 CAD). A new vertical battery grip, the VG-C4EM, which holds a pair of batteries and includes the same upgraded grip, operability and weather-resistance as the A7R IV body sells for $400 USD ($530 CAD).

Current prices

While the Sony A7R IV started at an MSRP of $3,500, the best price right now is $2,998.