Launch prices

The Sony A7R IV went on sale in September 2019 with a price of $3,500 USD ($4,500 CAD). A new vertical battery grip, the VG-C4EM, which holds a pair of batteries and includes the same upgraded grip, operability and weather-resistance as the A7R IV body sells for $400 USD ($530 CAD).

Current prices

While the Sony A7R IV started at an MSRP of $3,500, the best price right now is $2,998.

Sony A7R IV Bundles

Sony Alpha a7R IV Mirrorless Digital Camera Body with Cine Kit

Sony Alpha a7R IV Mirrorless Digital Camera (Body Only)|Atomos Ninja V 5" 4K HDMI Recording Monitor|ZILR Hyper-Thin High-Speed Micro-HDMI to HDMI Cable with Ethernet (17.7")|Elvid Heavy Duty Camera Shoe Mount Adapter with Ball Head for Monitors|Atomos Power Kit v2

Sony Alpha a7R IV Mirrorless Digital Camera HDR Filmmaker Kit

Sony Alpha a7R IV Mirrorless Digital Camera (Body Only)|Atomos Ninja V 5" 4K HDMI Recording Monitor|Atomos Coiled Right-Angle Micro-HDMI to HDMI Cable (11.8 to 17.7")|Watson NP-F770 Lithium-Ion Battery Pack (7.4V, 4400mAh)|Watson Compact AC/DC Charger for L & M Series Batteries|Elvid Heavy Duty Camera Shoe Mount Adapter with Ball Head for Monitors