Fuji X100 Black Limited available, but for how long?


posted Monday, March 12, 2012 at 3:55 PM EDT

Fujifilm's X100 Black Limited Edition digital camera. Click for our Fuji X100 review!The Fujifilm X100 digital camera has proven pretty popular since it launched in March 2011. That's largely thanks to the combination of great image quality and its genuinely innovative hybrid viewfinder, but doubtless its handsome styling has played a part as well.

Celebrating the X100's first birthday, there's now a new variant of the camera available for a limited time, and to our eye at least, it's even more attractive.

The Fujifilm X100 Black Limited Edition is being sold in a short production run of just 10,000 units worldwide, and comes in a special presentation case with several extras beyond those included in the standard X100 product bundle. These accessories include a very traditional leather case with red lining, a 49mm Super EBC Fujinon protective filter, metal lens hood, and metal adapter ring. There's also an insert card confirming the production number and limited-edition nature of the camera, while the camera body itself carries a special serial number between 1 and 10,000.

As for the camera body itself, Fuji has clearly put some thought into the standard of finish, beyond simply changing the body color. The company's marketing materials note that it has eschewed sandblasting--typically used to hide manufacture imperfections--in production of the lens barrel, and has precision-machined concentric grooves into the surface of the shutter speed and exposure compensation dials for aesthetic effect.

Fujifilm's X100 Black Limited Edition digital camera. Photo provided by Fujifilm. Click for a bigger picture!

Fujifilm's X100 Black Limited Edition.
Photo provided by Fujifilm.

Of course, you'll pay a premium price for the X100 Black Limited Edition. Standard pricing for the X100 is US$1,200, while the Black Limited kit runs US$1,700. We're sure collectors and X100 fans will be snapping them up, though. With only 10,000 units available worldwide, that begs a question. Yes, the Fuji X100 Black Limited Edition is now available, but for how long?

If you're planning to get one yourself, best do it quickly! For an even sweeter deal, our affiliate partner Adorama is offering the Fuji X100 Black kit at just $3 over retail price including free shipping, and they're throwing in a 16GB SD card, spare battery, and USB 2.0 card reader.

Still on the fence? The X100 is certainly not the camera for everyone, but as we note in our Fuji X100 review, for those of you willing to learn its quirks it represents an excellent choice; read the review for more.

Fujifilm's X100 Black Limited Edition digital camera. Photo provided by Fujifilm. Click for a bigger picture!

Fujifilm's X100 Black Limited Edition.
Photo provided by Fujifilm.


Press Release

Fujifilm Now Shipping Limited Edition Fujifilm X100 Black, Introduced At CES 2012

Valhalla, N.Y., March 8, 2012 – Following the introduction of the FUJIFILM X100 Black Premium Edition during the 2012 International CES in Las Vegas in January, FUJIFILM North America Corporation today confirmed that the camera is now shipping and available for purchase.

The FUJIFILM X100 Black Premium Edition ($1,699.95 MSRP) is a limited release all black version of the high-end compact FUJIFILM X100 digital camera that is currently available. The X100 Black Premium Edition will come with a genuine leather case, a lens hood, an adapter ring and a protective filter; and will also include a Limited Edition numbered card for product authentication.

Since debuting last spring, the FUJIFILM X100 continues to be one of the top-selling digital cameras, and it is known for delivering professional performance and unsurpassed high resolution images. The premium compact camera features the newly-developed FUJINON 23mm (135 equivalent: 35mm) F2 lens and the 12 megapixel APS-C CMOS sensor to deliver those premium images. The camera is also equipped with the world's first "Hybrid Viewfinder," which switches between the optical viewfinder (OVF) and electronic viewfinder (EVF).

For more information, go to: http://fujifilm-x.com/x100black/en/.

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilm.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 16 companies around the world granted U.S. patents in 2010, and in the year ended March 31, 2011, had global revenues of $25.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.
* At an exchange rate of 86 yen to the dollar.

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