The Camera Bag: Boomf makes for edible Instagrams


posted Wednesday, November 27, 2013 at 2:03 PM EDT


Why settle for Instagramming your food, when you can also food your Instagram? In a move that puts a new spin on the term "food photography", UK startup Boomf will print your Instagrams on marshmallows.

Currently in the UK only, £12 (around $20) will get you a box of nine marshmallows, each printed with an Instagram image of your choice. Each one is about 1.5 inches squared, and are good for about six months after printing. Though, if you're interested, Boomf recommends that you use images that aren't too dark or cluttered, for the best results.

As you can see from the images below, the print quality isn't exactly good — but that's hardly surprising giving that it's an edible print, on top of a marshmallow, for a filtered Instagram shot.

But it's still very charming, and would make a wonderful present for the Instagram fiend in your life (assuming you live in the UK). Now, bonus points for the first person to Instagram a shot of their Boomfs, which have prints of Instagrammed shots of food on them.

(via Design Taxi)