Filmmaker makes an incredible car ad to sell his beat-up 1996 Nissan Maxima (VIDEO)


posted Wednesday, December 18, 2013 at 1:45 PM EDT


Modern luxury car advertisements have reached an almost platonic ideal through their sameness. So many of them seem to take exactly the same route: a stately voiceover, classical music, and panning shots beautifully observing the vehicle's lines. But what happens when you take those exact techniques, and use them on a car that's a bit less...luxurious? You get Luke Aker's attempt to sell his 1996 Nissan Maxima GLE Sport Sedan.

Posted alongside a Craigslist listing for the car, Aker went whole hog in recreating your typical car advertisement for selling a beat-up 17 year old car. And frankly, it's a work of art, lovingly paying attention to details like ripped seats, and a bumper strapped into place. With the ever-overused strains of Vivaldi floating through the background, it really is a pitch-perfect parody.

He even went so far as to mock up print ads, and all with a budget of just $100.00

And the best part? According to his YouTube upload for the video, Nissan bought the car from him. Not only that, but they also donated $1000 to the Wounded Warrior Project.


(via LaughingSquid, Reddit)