Happening NOW: BTS look at Joe McNally shooting in Nikon’s Wedding Truck at NYC City Hall

by Gannon Burgett

posted Thursday, June 4, 2015 at 3:37 PM EST

Last week, we shared with you the news that Strobist photographer Joe McNally was teaming up with Nikon for its I AM Generation Image campaign to give New Yorkers free wedding photos in a custom-designed photo studio truck.

Today was the first of two days McNally will be capturing photographs of newlyweds and we have for you a few behind-the-scenes photographs of the truck and McNally in action.

Below are a few images of McNally’s work and McNally at work.


Check out our initial coverage to see what this project is all about and follow hashtags ‘#IAmGenerationImage’ and ‘#NikonWeddingTruck’ on social media to get updates as soon as they happen.