The most important camera of the year?
posted Monday, June 8, 2015 at 4:39 PM EDT
Camera models come and go, but real game-changers are few and far between. Have we already seen the biggest game-changer for 2015? And will it truly change the game or just be a footnote in history?
I still have a lot of material to write up from my trip to Japan last February, but I didn't want to let this particular piece languish any longer...
By far one of the most intriguing products I saw at last February's CP+ show in Yokohama, Japan was the Olympus AIR A01 hacker-friendly camera module. I think our coverage back on January 10, 2015 was the first English-language report on it, well ahead of its official press announcement at CP+. Back then, it was called the OPC or Open Platform Camera.
Sony started the whole wireless-camera-module market with their fixed-lens QX10 and QX100 fixed-lens products, adding updated QX30 fixed-lens and QX1 interchangeable-lens models late last year. While Sony now has an interchangeable-lens QX product on the market, Olympus has taken the concept a good bit further than Sony has.
The idea is still the same, a bare-bones camera and lens assembly, connecting via Bluetooth and Wi-Fi to a smartphone, and using the smartphone's big LCD screen and touch-interface to control the camera. While Sony does now have both an interchangeable-lens model and SDK available, it looks to me like Olympus' SDK allows much more extensive camera control. The full SDK for both iOS and Android is available online. If you want to experiment with the system but don't have an AIR of your own yet, the SDK includes a simulator for the AIR itself. The Olympus AIR also has the two threaded hard-mounts on the sites of the body, and Olympus has published full design files defining the camera's physical attributes and in particular the mounting flange on the camera's rear. From what I can see, hackers wanting to integrate the QX cameras into drones or robots have to purchase and hack apart a Sony mount accessory intended for cell phones to attach the QX models. With the Olympus AIR, you can use the provided design files to add a mount to anything you want, and 3D-print a suitable attachment. (Or, for a more rugged mount, design your system with attachment points to mate with the threaded hard-points on the sides of the AIR.)
Olympus has also published detailed information on the AIR's physical design, which includes a rear mounting flange for attaching it to external devices (in the simplest case, a smartphone case with a mating mounting flange on it), and two metal-threaded holes, providing a more robust attachment.
This is huge.
Never before has a mainstream camera company so completely and officially opened their products to programmers, experimenters, hackers and system-builders. The Olympus AIR A01 isn't just another camera, it's a tiny, Lego-brick camera-in-a-can, ready to be plugged into any system you can dream up. It's also an unusually capable, remotely-controllable, high-quality camera system for event or wildlife photographers, videographers, or anyone else who needs to tuck a camera away somewhere and take pictures beyond arm's reach.
It will take a little while for the Olympus AIR to make its way out in to the market and for people to begin tinkering with it. Once that happens, though, I predict an explosion of creativity and innovation around the AIR. No need for kinda-officially-accepted hack kits; the full camera capability is open and supported by the manufacturer.
Then there's the angle that other companies can build the AIR into their own products. It bears noting that leading drone maker DJI joined the Four Thirds alliance, the announcement coinciding with that of the AIR itself. Weighing only 147 grams, and the "body-cap" 15mm lens weighing only 22 grams, what better choice for high-quality aerial photos? Suddenly, consumer-grade quadcopters can carry cameras capable of DSLR-grade image quality. Then there are companies relying on machine vision for production-line QC and other applications. Here they have a camera that's designed to be easily integrated into other systems.
The Olympus AIR's first appearance was via the OPC Hack & Make project in Japan, which was where we first learned about it. Olympus officially announced it at the annual CP+ photo trade show in early February, and went on sale in Japan in mid-March. I was told at the time that it would eventually be coming to other countries, but so far, no announcement has been made. It seemed clear, though, that the plan was to eventually sell and support it worldwide. While no plans or pricing has been announced for the US, the AIR is currently selling on the Olympus Japan website for ¥36,504 (about $290 US as of this writing) for the body unit alone, or ¥53,784 (about $428 US) with a compact 14-42mm kit lens that both telescopes and zooms electronically (making it perfect for systems involving computer control). That's a pretty amazing deal for this level of image quality, in a computer-controllable camera.
The bottom line - stay tuned!
Ultimately, only time will tell what impact the Olympus AIR will have on the photography business, but it certainly opens a whole new territory for hackers, developers, and anyone who needs a tiny, remotely-operated camera module with interchangeable lenses and high quality images. We don't know yet when it will appear in the US market, but were told informally that it would be sometime in 2015. Given that we're half way through the year now, maybe it'll be soon.
Stay tuned, you can bet we'll have full information and test images as soon as we can get our hands on a production sample!
(What do you think? The Olympus AIR obviously isn't a replacement for your trusty PEN or EM-series body, but what about special applications, where you want to set up and operate an unobtrusive camera remotely? Nature photography? Event photography? Any other application ideas? Leave your thoughts in the comments below!)