Ilford manufacturer bought out by investment company, promises it’s ‘totally committed to analogue photography’
posted Thursday, September 17, 2015 at 10:35 AM EDT
In 1879, the photography company we now know as Ilford was created. Since then, it’s gone through a number of owners and taken many strides to keep film photography going forward and alive. Today, yet another change is happening behind the scenes at Ilford.
Financial details of the acquisition remain unknown, but Pembertone’s CEO Mark Anslow says ‘We are very excited by the potential of the analogue photography movement and believe that Harman is uniquely placed to drive the resurgent film market into the future’, later adding ‘[Harman is] totally committed to analogue photography, and indeed to all forms of imaging.’
In addition to continuing on with manufacturing, Ilford will also work on better marketing its analogue products towards young photographers in particular, considering 35% of film users are under the age of 35, according to a recent survey conducted by Ilford.