Pablo 2.0 is a simple new way to share custom-cropped photos across social networks

by Gannon Burgett

posted Friday, October 16, 2015 at 4:08 PM EDT

You might know Buffer as the online service that can schedule and keep track of links you share across social media. Don’t try to corner Buffer in the market though – they want to make it clear they’re not a one-trick pony.

The team that develops Buffer has announced Pablo 2.0, an online service that lets you easily create and share perfectly-sized images to Facebook, Twitter, Pinterest and, yes, Buffer.

Since every social network is designed with a unique interface, it’s important to make sure you’re getting the most of your screen real estate within the network by properly cropping the images you upload. For example, Pinterest uses a more portrait-oriented approach, whereas Facebook and Twitter prioritize landscape-oriented images.

Rather than using an app such as Photoshop or even Preview to crop your images and create duplicates for sharing, the browser-based Pablo 2.0 brings all the functionality required to custom-crop your photos into a simple web app.

The interface is fairly straightforward in its approach. Simply upload an image (or select from the portfolio Pablo provides), add text or a custom logo if you would like, then choose the format and social network you want to share the image to.

Pablo 2.0 makes it easy to add readable text over the image by offering up three creative options: contrast, blur and black and white, all of which can be mixed-and-matched to achieve the look you’re going for. A handful of font choices are provided for further customizing your text.

The 'Contrast' option (left) adds a dark overlay to your photograph to make text stand out. 'Blur' (right) adds a gaussian blur to your image to further provide contrast between your image and the text.

If you’re in need of a quote, but don’t have a particular in mind, you can press a ‘Shuffle Quote’ button, which will automatically overlay a quote on your image. The custom logo option makes it easy to add a watermark of sorts to your image to help promote your work or brand.

Pablo's three formats: 'Square' (left), 'Wide' (upper-right) and 'Tall' (lower-right)

Once you’ve added text, if you decided to do so at all, you can choose the format you prefer for posting. Pablo 2.0 offers ‘Tall’, ‘Square’ and ‘Wide’ options for Pinterest, Instagram and Facebook/Twitter, respectively. From there, you simply press ‘Share Your Image’ and select what social network you want to post it to. You can also download your image to your computer if you’d like to share or save it elsewhere.

To play around with Pablo 2.0, head on over to the website and take it for a spin.