Lensrentals & LensProToGo join forces in strategic partnership


posted Tuesday, December 5, 2017 at 12:15 PM EST


Lensrentals, the biggest rental house in the United States, has joined forces in a strategic partership with LensProToGo. LensProToGo is a smaller rental house located and with a majority of their business in the eastern United States, but their customer service is excellent and their customers love working with them. The combined company will be privately held, with both the Lensrentals and LensProToGo management team taking an active role in its leadership, with both brands continuing to operate with increased resources.

The strategic partnership effectively increases Lensrentals video equipment knowledge base, provides an East coast facility, and allows the company to further its leading position in the photo and video equipment rental market. The two brands have served approximately 300,000 customers since beginning their respective rental businesses, with many of those customers having built long-term customer service relationships over the years. Customers will have access to the largest inventory of equipment for rental in the photo and video industry, and an array of shipping, try-before-you-buy and insurance coverage programs.

Of interest in the industry, competitors BorrowLenses and Lumoid aren't faring so well. Shutterfly put BorrowLenses up for sale last January and Lumoid paused operations in September, according to their website.

Lensrentals and LensProToGo both posted open letters to customers and team members alike on their respective blogs, providing additional evidence of the similarities the companies share. The letter from Roger Cicala, Lensrentals founder, can be found here, and Paul Freidman, LensProToGo’s letter here.