Macbook Black Friday deals 2025: What to expect for the Pro & Air

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Black Friday consistently offers excellent deals on Macbooks every year. While the latest M5 Macbook Pro and Air models may not receive any discounts this year, you can be sure to see older M4 and M3 SKUs featured in the annual sales event. We expect retailers to use Black Friday to shift older stock, with possible trade-in bonuses and bundle promotions too.
Below, we’ll cover what to expect, when sales usually begin, and which models are likely to deliver the most savings this year.
Apple 2025 MacBook M4
15.3-inch Liquid Retina Display, 16GB Unified Memory, 256GB SSD Storage, 12MP Center Stage Camera, Touch ID; Midnight
Apple 2024 MacBook Pro M4
14.2-inch Liquid Retina XDR Display, 24GB Unified Memory, 512GB SSD Storage; Space Black
Apple MacBook Air M3
13-inch, 8GB RAM, 256GB SSD Storage, Midnight (Renewed)
Apple 2023 MacBook Pro M3
14-inch, 8GB RAM, 512GB SSD Space Gray (Renewed)
Apple 2024 MacBook Air M3
(15-inch, 16GB RAM, 512GB SSD Storage) Midnight (Renewed)
MacBook Air M4 13-Inch
Built for Apple Intelligence, 13.6-inch Liquid Retina Display, 16GB Unified Memory, 256GB SSD Storage, 12MP Center Stage Camera, Touch ID; Midnight
When do Black Friday deals start on Macbooks?
Black Friday technically falls on November 28, but deals tend to surface much earlier. Last year, Amazon and Best Buy kicked off “early Black Friday” MacBook sales by mid-November, and we’re expecting a repeat performance. Retailers often save their biggest markdowns for the week of Thanksgiving, with many extending them through Cyber Monday (December 1).
If you’re flexible on which configuration or chip generation you choose, shopping early can pay off. M2 and M3 MacBooks, in particular, are likely to see rolling discounts in the run-up to the main event.
Is Black Friday the best time for a deal on Macbooks?
In short, yes, this is the most reliable time of year to find genuine savings on most of Apple’s products, from iPhones to iMacs. Apple rarely drops its retail prices, preferring to offer gift cards or enhanced trade-in credits during its own holiday promotion. The biggest cash discounts, however, tend to come from third-party retailers and resellers. That means the best MacBook Pro Black Friday deals may come from Amazon, Best Buy, B&H, or even warehouse retailers like Costco. It is also worth keeping an eye out for renewed models, as they often come down in price in the run-up to Black Friday.
Will we see the M5 Macbook on sale for Black Friday 2025?
Probably not, but the M4 MacBook Pro and MacBook Air M4 are expected to see modest promotional activity. We expect the MacBook Pro and Air M3 to become a major focus for deals, offering the perfect balance of performance and price for most users.
Are the M3 Macbooks still worth picking up?
Yes, they are still excellent. The MacBook Air M3 remains a solid everyday laptop, ideal for students or general office work, with decent graphics and impressive battery life. For professionals, the MacBook Pro M3 provides the power needed for demanding tasks like video editing, coding, and design.
Best retailers for Macbook Black Friday deals
The biggest online retailers will once again dominate the MacBook deals space. Amazon typically leads with broad availability and fast delivery, while Best Buy often matches or undercuts its pricing with in-store pickup options. B&H and Adorama offer financing offers, and major retailers like Walmart and Target occasionally add store gift cards to sweeten the deal.
Apple’s own Black Friday promotion is usually more subtle; instead of direct price cuts, it offers gift cards with eligible purchases. For shoppers who want peace of mind and official support, that can still represent good value.
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