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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Polaroid's logo. Click here to visit the Polaroid website! PRESS RELEASE: Polaroid Announces a New Line of Photography Lenses

Polaroid Conversion Lenses Provide Both Professionals and Enthusiasts With the Perfect Shot at a Picture Perfect Price

MINNEAPOLIS, Aug. 11, 2011 /PRNewswire/ -- Today Polaroid announced a full line of Polaroid branded camera conversion lenses with a variety of features to fit every photographer's needs. Designed to assist professionals, hobbyists and general consumers with their photographic visions and goals, Polaroid offers high-quality photography accessories, backed by a legendary brand at competitive prices.

Polaroid's expertise in lenses stems from its roots in polarized filters and optics. Featuring products that are precision engineered and multi-coated to provide flawless results for use with cameras, camcorders and HD-video capable DSLRs, Polaroid gives you the high-quality tools you need to enhance your photos.

The Polaroid lens portfolio allows photographers of all ranks to take their performance to the next level. The Polaroid conversion lens line includes:

Polaroid Studio Series 58mm 2.2x Telephoto & 0.43x Wide Angle Lens Travel Kit:
Expand your photos' horizons with Polaroid telephoto and wide-angle lenses. Made for video and still cameras, both the 2.2x telephoto and 0.43x wide-angle converter mount easily onto a camera's existing lens, including zoom lenses, allowing you to capture action both near and far. Priced at $49.99 (MSRP), the 58mm 2.2x telephoto and 0.43 wide angle Lenses come with 52mm and 55mm adapter rings, and the 37mm kit comes with ring sizes of 30mm, 30.5mm and 43mm.

Polaroid Studio Series 0.3X HD Ultra Fisheye Lens Adapter - Available in 37mm and 52/58mm:
An essential tool for extreme sports, dramatic effects and wide outdoor scenes, the Polaroid 0.3X HD fisheye lens screws onto the front of any existing camcorder or SLR lens. The lens produces a 180 degree view through a circle that exaggerates depth, pulls nearby objects closer and causes straight lines to curve. Available in 37mm and 58mm (which also includes a 52mm ring). Priced at $269.99 (MSRP), the Polaroid fisheye lens also maximizes day and night shots by providing maximum light transmissions.

Polaroid 900mm Mirror Lens:
Designed for shots focused on outdoor wildlife and sports, the Polaroid 900mm mirror lens uses a combination of lenticular light refraction and reflection optics, the same physics found in many professional telescopes. Combined with advanced manufacturing techniques, the Polaroid 900mm mirror lens delivers sharp picture quality and less color aberration, the most harmful factor in telephoto photography. The Polaroid 900mm mirror lens is priced at $299.99 (MSRP).

"Polaroid is known to offer innovative, intuitive and easy-to-use products that help both hobbyists and professionals take their photographs to the next level," said Scott W. Hardy, President, Polaroid. "We're thrilled to offer photographers of all skill levels high-quality lenses that help bring creative visions to life, at an affordable price."

Polaroid lens line and additional products are available on Amazon.com.

About Polaroid
Across several generations, people regard Polaroid as one of the most trusted, well-respected and recognizable brands when it comes to instant photography. The Polaroid brand has been around for more than 70 years starting with polarized sunglasses which then evolved into instant film, camera and camera accessories, marking the beginning of the well recognized Polaroid Classic Border Logo. In recent years, the Polaroid brand has expanded into flat panel televisions, portable DVD players, digital photo frames, digital HD camcorders, waterproof digital cameras and more. People can expect to see new Polaroid products that will deliver the fun, instant gratification and value for which the brand has long stood.

For more information, visit www.Polaroid.com.

Polaroid, Polaroid & Pixel, and Polaroid Classic Border Logo are trademarks of PLR IP Holdings, LLC.

(First posted on Friday, August 12, 2011 at 12:48 EDT)

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