• 1/2.3 inch 28.1mm2
  • 12.1 megapixels
  • 24.00mm - 840.00mm (35mm eq.)
  • APS-C 368.2mm2
  • 16.3 megapixels
  • 28.00mm (35mm eq.)

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Differences

Canon SX40 HS advantages over Fujifilm X70

  • Eye-level viewfinder
    Eye-level vs Rear display only
    You'll be able to frame photos even when the sun is out
  • In-Camera Image Stabilization
    Yes vs No
    Reduces the effects of camera shake at slower shutter speeds
  • More telephoto lens reach
    840 mm vs 28 mm
    Capture objects farther away
  • Wider angle lens
    24 mm vs 28 mm
    Capture more of the scene
  • Faster JPEG shooting
    10.3 fps vs 8.5 fps
    Faster JPEG shooting (burst mode)
  • Slow-motion videos
    Yes vs No
    Shoot slow-motion videos

Fujifilm X70 advantages over Canon SX40 HS

  • Focus peaking
    Peaker vs Non-peaker
    Your camera will highlight what's in focus
  • Larger sensor
    APS-C vs 1/2.3 inch
    More sensor area. Bigger is (generally) better.
  • Bigger pixels
    ~ 4.82 vs 1.54 microns
    Better low-light and dynamic range (all else equal)
  • Touchscreen
    Touch vs No touch
    Interact with your camera just like your smartphone
  • In-camera panoramas
    Yes vs No
    Stitches multiple shots into a panoramic photo
  • RAW file ability
    Yes vs No
    Gives you more flexibility to develop your photos later
  • Fast startup
    ~0.80 vs 2.6 sec
    Faster startup lets you catch the moment
  • Built-in Wi-Fi
    Wi-Fi vs None
    Share your photos wirelessly
  • On-sensor phase detect
    Yes vs No
    Usually improves live view and video AF performance
  • Thinner
    44 mm vs 107 mm
    Thinner
  • External Mic Jack
    Jack vs No jack
    Improved sound fidelity when shooting video
  • Newer
    3 years vs 7 years old
    Newer cameras often support more advanced features
  • Lighter weight
    347g vs 606g
    Lighter weight
  • More dots on screen
    1037k vs 230k dots
    Can mean greater resolution or a brighter screen
  • Less shutter lag
    0.17 vs 0.46 sec
    Focus and take a photo quickly (wide angle)
  • More pixels
    16.3 vs 12.1 megapixels
    Higher resolution photos
  • Shoots 60p video
    Yes vs No
    A faster framerate can give you more editing options
  • Longer exposure
    30 vs 15 sec
    Long exposures for night shots
  • Bulb shutter
    Bulb vs No bulb
    Hold the shutter open manually for long exposures
  • Faster shutter
    1/32000 vs 1/3200 sec
    Shoot wide open in bright light
  • Higher extended ISO
    51200 vs 3200 ISO
    Higher extended ISO can give more low-light flexibility

Similarities

Common Strengths

  • Tiltable Screen
    Both provide
    Tilt the screen for shooting flexbility
  • Internal flash
    Both provide
    Useful in a pinch for fill flash
  • Manual focus
    Both provide
    AF is for the weak. Real photographers focus manually.
  • HDMI out
    Both provide
    Use HDMI output to monitor or review video
  • Hot shoe
    Both provide
    Off-camera flashes open new possibilities

Common Weaknesses

  • NFC
    Neither provide
    Simplifies pairing your camera with supported phones
  • Built-in Bluetooth
    Neither provide
    Always-on wireless connectivity
  • Built-in GPS
    Neither provide
    Geotag your photos
  • Integrated ND filter
    Neither provide
    Shoot in daylight with a large aperture or slow shutter
  • Headphone jack
    Neither provide
    Monitor audio recording while you shoot video

User reviews

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Buy the Fujifilm X70

Review Excerpt

  • Wide, long all-purpose zoom lens performs well; Very good image quality; Articulating LCD; Good grip; Excellent controls.

  • Rear scroll wheel is too sensitive; Low-res LCD; No lens hood included; Slow startup time; Slow cycle time.

  • Compact camera body; Impressive optical performance; Very good JPEG image quality; Good high ISO performance; Film Simulation modes; Tilting touchscreen display.

  • Inconsistent AF performance; Clunky menus; Shallow buffer depth; Poor video quality; No built-in viewfinder like X100-series.

The Competition

Compared to Fujifilm HS10

Canon SX40 HS
Fujifilm HS10
  • $342
  • 1/2.3 inch
  • Less expensive
  • More telephoto lens reach
  • $500
  • 1/2.3 inch
  • Slower slow-motion
  • RAW file ability
Fujifilm X70
Fujifilm HS10
  • $749
  • APS-C
  • Focus peaking
  • Larger sensor
  • $500
  • 1/2.3 inch
  • Eye-level viewfinder
  • In-Camera Image Stabilization

Compared to Canon SX30 IS

Canon SX40 HS
Canon SX30 IS
  • $342
  • 1/2.3 inch
  • Shoots 24p video
  • Shoots 1080p video
  • $440
  • 1/2.3 inch
  • More pixels
  • Higher extended ISO
Fujifilm X70
Canon SX30 IS
  • $749
  • APS-C
  • Focus peaking
  • Larger sensor
  • $440
  • 1/2.3 inch
  • Eye-level viewfinder
  • In-Camera Image Stabilization

Compared to Panasonic FZ200

Canon SX40 HS
Panasonic FZ200
  • $342
  • 1/2.3 inch
  • More telephoto lens reach
  • Shoots 24p video
  • $320
  • 1/2.3 inch
  • Tilt-swivel screen
  • In-camera panoramas
Fujifilm X70
Panasonic FZ200
  • $749
  • APS-C
  • Focus peaking
  • Larger sensor
  • $320
  • 1/2.3 inch
  • Less expensive
  • Tilt-swivel screen

Compared to Nikon Coolpix A

Canon SX40 HS
Nikon Coolpix A
  • $342
  • 1/2.3 inch
  • Eye-level viewfinder
  • In-Camera Image Stabilization
  • $505
  • APS-C
  • Larger sensor
  • Bigger pixels
Fujifilm X70
Nikon Coolpix A
  • $749
  • APS-C
  • Focus peaking
  • Touchscreen
  • $505
  • APS-C
  • Less expensive
  • Bigger JPEG buffer

Compared to Ricoh GR II

Canon SX40 HS
Ricoh GR II
  • $342
  • 1/2.3 inch
  • Eye-level viewfinder
  • In-Camera Image Stabilization
  • $515
  • APS-C
  • Larger sensor
  • Bigger pixels
Fujifilm X70
Ricoh GR II
  • $749
  • APS-C
  • Focus peaking
  • Touchscreen
  • $515
  • APS-C
  • Less expensive
  • NFC
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