• 1/2.3 inch 28.1mm2
  • 10.3 megapixels
  • 24.00mm - 720.00mm (35mm eq.)
  • 1/2.3 inch 28.1mm2
  • 18.1 megapixels
  • 24.00mm - 720.00mm (35mm eq.)

Buy From

Differences

Fujifilm HS10 advantages over Panasonic ZS40

  • Slower slow-motion
    1000 fps vs 240 fps
    Supports slower slow-mo
  • Bigger pixels
    ~ 1.69 vs 1.26 microns
    Better low-light and dynamic range (all else equal)
  • Larger lens aperture
    f/2.8 vs f/3.3
    Take photos in low-light or isolate your subject
  • Tiltable Screen
    Tiltable vs Fixed
    Tilt the screen for shooting flexbility
  • Longer stills battery life
    More info 400 vs 300 shots
    Capture more photos
  • Hot shoe
    Hot shoe vs None
    Off-camera flashes open new possibilities
  • Faster JPEG shooting
    13.6 fps vs 10.0 fps
    Faster JPEG shooting (burst mode)
  • Faster shutter
    1/4000 vs 1/2000 sec
    Shoot wide open in bright light

Panasonic ZS40 advantages over Fujifilm HS10

  • Focus peaking
    Peaker vs Non-peaker
    Your camera will highlight what's in focus
  • In-camera panoramas
    Yes vs No
    Stitches multiple shots into a panoramic photo
  • Built-in Wi-Fi
    Wi-Fi vs None
    Share your photos wirelessly
  • Built-in GPS
    GPS vs None
    Geotag your photos
  • Thinner
    34 mm vs 126 mm
    Thinner
  • Lighter weight
    240g vs 709g
    Lighter weight
  • More dots on screen
    920k vs 230k dots
    Can mean greater resolution or a brighter screen
  • More pixels
    18.1 vs 10.3 megapixels
    Higher resolution photos

Similarities

Common Strengths

  • Eye-level viewfinder
    Both provide
    You'll be able to frame photos even when the sun is out
  • In-Camera Image Stabilization
    Both provide
    Reduces the effects of camera shake at slower shutter speeds
  • RAW file ability
    Both provide
    Gives you more flexibility to develop your photos later
  • Internal flash
    Both provide
    Useful in a pinch for fill flash
  • Manual focus
    Both provide
    AF is for the weak. Real photographers focus manually.
  • HDMI out
    Both provide
    Use HDMI output to monitor or review video
  • Slow-motion videos
    Both provide
    Shoot slow-motion videos

Common Weaknesses

  • Touchscreen
    Neither provide
    Interact with your camera just like your smartphone
  • Built-in Bluetooth
    Neither provide
    Always-on wireless connectivity
  • On-sensor phase detect
    Neither provide
    Usually improves live view and video AF performance
  • Integrated ND filter
    Neither provide
    Shoot in daylight with a large aperture or slow shutter
  • External Mic Jack
    Neither provide
    Improved sound fidelity when shooting video
  • Headphone jack
    Neither provide
    Monitor audio recording while you shoot video
  • Bulb shutter
    Neither provide
    Hold the shutter open manually for long exposures

Buy From

Your purchases support this site

Buy the Fujifilm HS10

Your purchases support this site

Buy the Panasonic ZS40
Panasonic ZS40

Review Excerpt

The Competition

Compared to Canon SX30 IS

Fujifilm HS10
Canon SX30 IS
  • $500
  • 1/2.3 inch
  • Bigger pixels
  • RAW file ability
  • $440
  • 1/2.3 inch
  • Less expensive
  • More telephoto lens reach

Compare Fujifilm HS10 vs Canon SX30 IS

Panasonic ZS40
Canon SX30 IS
  • $380
  • 1/2.3 inch
  • Focus peaking
  • In-camera panoramas
  • $440
  • 1/2.3 inch
  • Larger lens aperture
  • Tiltable Screen

Compare Panasonic ZS40 vs Canon SX30 IS

Compared to Fujifilm HS20EXR

Fujifilm HS10
Fujifilm HS20EXR
  • $500
  • 1/2.3 inch
  • Bigger pixels
  • Faster JPEG shooting
  • $289
  • 1/2 inch
  • More dots on screen
  • More pixels

Compare Fujifilm HS10 vs Fujifilm HS20EXR

Panasonic ZS40
Fujifilm HS20EXR
  • $380
  • 1/2.3 inch
  • Focus peaking
  • In-camera panoramas
  • $289
  • 1/2 inch
  • Larger lens aperture
  • Tiltable Screen

Compare Panasonic ZS40 vs Fujifilm HS20EXR

Compared to Canon SX40 HS

Fujifilm HS10
Canon SX40 HS
  • $500
  • 1/2.3 inch
  • Slower slow-motion
  • RAW file ability
  • $342
  • 1/2.3 inch
  • Less expensive
  • More telephoto lens reach

Compare Fujifilm HS10 vs Canon SX40 HS

Panasonic ZS40
Canon SX40 HS
  • $380
  • 1/2.3 inch
  • Focus peaking
  • In-camera panoramas
  • $342
  • 1/2.3 inch
  • Bigger pixels
  • Larger lens aperture

Compare Panasonic ZS40 vs Canon SX40 HS

Compared to Canon SX700 HS

Fujifilm HS10
Canon SX700 HS
  • $500
  • 1/2.3 inch
  • Slower slow-motion
  • Eye-level viewfinder
  • $329
  • 1/2.3 inch
  • Less expensive
  • Built-in Wi-Fi

Compare Fujifilm HS10 vs Canon SX700 HS

Panasonic ZS40
Canon SX700 HS
  • $380
  • 1/2.3 inch
  • Focus peaking
  • Eye-level viewfinder
  • $329
  • 1/2.3 inch
  • Less expensive
  • Faster shutter

Compare Panasonic ZS40 vs Canon SX700 HS

Compared to Canon SX710 HS

Fujifilm HS10
Canon SX710 HS
  • $500
  • 1/2.3 inch
  • Eye-level viewfinder
  • Bigger pixels
  • $329
  • 1/2.3 inch
  • Built-in Wi-Fi
  • NFC

Compare Fujifilm HS10 vs Canon SX710 HS

Panasonic ZS40
Canon SX710 HS
  • $380
  • 1/2.3 inch
  • Focus peaking
  • Eye-level viewfinder
  • $329
  • 1/2.3 inch
  • Faster shutter

Compare Panasonic ZS40 vs Canon SX710 HS

Compare Other Cameras?