• 1/2.3 inch 28.1mm2
  • 10.3 megapixels
  • 24.00mm - 720.00mm (35mm eq.)
  • APS-C 366.6mm2
  • 24.3 megapixels
  • ISO 100 - 25,600

Buy From

Differences

Fujifilm HS10 advantages over Sony A68

  • Shoots 60p video
    Yes vs No
    A faster framerate can give you more editing options
  • Faster JPEG shooting
    13.6 fps vs 5.0 fps
    Faster JPEG shooting (burst mode)
  • Slow-motion videos
    Yes vs No
    Shoot slow-motion videos

Sony A68 advantages over Fujifilm HS10

  • Focus peaking
    Peaker vs Non-peaker
    Your camera will highlight what's in focus
  • Larger sensor
    APS-C vs 1/2.3 inch
    More sensor area. Bigger is (generally) better.
  • Bigger pixels
    ~ 3.92 vs 1.69 microns
    Better low-light and dynamic range (all else equal)
  • In-camera panoramas
    Yes vs No
    Stitches multiple shots into a panoramic photo
  • Longer stills battery life
    More info 580 vs 400 shots
    Capture more photos
  • Thinner
    80 mm vs 126 mm
    Thinner
  • External Mic Jack
    Jack vs No jack
    Improved sound fidelity when shooting video
  • Newer
    3 years vs 9 years old
    Newer cameras often support more advanced features
  • Shoots 24p video
    Yes vs No
    Gives your movies a big-screen feel
  • More dots on screen
    461k vs 230k dots
    Can mean greater resolution or a brighter screen
  • More pixels
    24.3 vs 10.3 megapixels
    Higher resolution photos
  • Bulb shutter
    Bulb vs No bulb
    Hold the shutter open manually for long exposures
  • Higher extended ISO
    25600 vs 6400 ISO
    Higher extended ISO can give more low-light flexibility

Similarities

Common Strengths

  • Rear display
    Both provide
    Review photos on the back of the camera
  • Eye-level viewfinder
    Both provide
    You'll be able to frame photos even when the sun is out
  • In-Camera Image Stabilization
    Both provide
    Reduces the effects of camera shake at slower shutter speeds
  • Tiltable Screen
    Both provide
    Tilt the screen for shooting flexbility
  • RAW file ability
    Both provide
    Gives you more flexibility to develop your photos later
  • Internal flash
    Both provide
    Useful in a pinch for fill flash
  • Manual focus
    Both provide
    AF is for the weak. Real photographers focus manually.
  • HDMI out
    Both provide
    Use HDMI output to monitor or review video
  • Hot shoe
    Both provide
    Off-camera flashes open new possibilities

Common Weaknesses

  • Touchscreen
    Neither provide
    Interact with your camera just like your smartphone
  • Built-in Wi-Fi
    Neither provide
    Share your photos wirelessly
  • NFC
    Neither provide
    Simplifies pairing your camera with supported phones
  • Built-in Bluetooth
    Neither provide
    Always-on wireless connectivity
  • Built-in GPS
    Neither provide
    Geotag your photos
  • On-sensor phase detect
    Neither provide
    Usually improves live view and video AF performance
  • Dual card slots
    Neither provide
    Gives you more storage flexibility
  • Headphone jack
    Neither provide
    Monitor audio recording while you shoot video

User reviews

Buy From

Review Excerpt

The Competition

Compared to Canon SX1 IS

Fujifilm HS10
Canon SX1 IS
  • $500
  • 1/2.3 inch
  • Less expensive
  • More telephoto lens reach
  • $600
  • 1/2.3 inch
  • Thinner
  • Less shutter lag
Sony A68
Canon SX1 IS
  • $598
  • APS-C
  • Focus peaking
  • Larger sensor
  • $600
  • 1/2.3 inch
  • Higher max flash sync

Compared to Canon SX40 HS

Fujifilm HS10
Canon SX40 HS
  • $500
  • 1/2.3 inch
  • Slower slow-motion
  • RAW file ability
  • $342
  • 1/2.3 inch
  • Less expensive
  • More telephoto lens reach
Sony A68
Canon SX40 HS
  • $598
  • APS-C
  • Focus peaking
  • Larger sensor
  • $342
  • 1/2.3 inch
  • Higher max flash sync
  • Faster JPEG shooting

Compared to Panasonic FZ200

Fujifilm HS10
Panasonic FZ200
  • $500
  • 1/2.3 inch
  • Slower slow-motion
  • More telephoto lens reach
  • $320
  • 1/2.3 inch
  • Tilt-swivel screen
  • In-camera panoramas
Sony A68
Panasonic FZ200
  • $598
  • APS-C
  • Focus peaking
  • Larger sensor
  • $320
  • 1/2.3 inch
  • Less expensive
  • Tilt-swivel screen

Compared to Canon T6i

Fujifilm HS10
Canon T6i
  • $500
  • 1/2.3 inch
  • In-Camera Image Stabilization
  • Faster JPEG shooting
  • $549
  • APS-C
  • Tilt-swivel screen
  • Larger sensor
Sony A68
Canon T6i
  • $598
  • APS-C
  • Focus peaking
  • Larger sensor
  • $549
  • APS-C
  • Lens selection
  • Less expensive

Compared to Canon T6s

Fujifilm HS10
Canon T6s
  • $500
  • 1/2.3 inch
  • In-Camera Image Stabilization
  • Faster JPEG shooting
  • $749
  • APS-C
  • Tilt-swivel screen
  • Larger sensor
Sony A68
Canon T6s
  • $598
  • APS-C
  • Less expensive
  • Focus peaking
  • $749
  • APS-C
  • Lens selection
  • Tilt-swivel screen
Compare Other Cameras?