• APS-C 369.0mm2
  • 24.2 megapixels
  • 28.00mm (35mm eq.)
  • 1/2.3 inch 28.1mm2
  • 20.3 megapixels
  • 24.00mm - 960.00mm (35mm eq.)

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Differences

Fujifilm XF10 advantages over Canon SX740 HS

  • Focus peaking
    Peaker vs Non-peaker
    Your camera will highlight what's in focus
  • Larger sensor
    APS-C vs 1/2.3 inch
    More sensor area. Bigger is (generally) better.
  • Bigger pixels
    ~ 3.92 vs 1.19 microns
    Better low-light and dynamic range (all else equal)
  • Touchscreen
    Touch vs No touch
    Interact with your camera just like your smartphone
  • In-camera panoramas
    Yes vs No
    Stitches multiple shots into a panoramic photo
  • Larger lens aperture
    f/2.8 vs f/3.3
    Take photos in low-light or isolate your subject
  • RAW file ability
    Yes vs No
    Gives you more flexibility to develop your photos later
  • On-sensor phase detect
    Yes vs No
    Usually improves live view and video AF performance
  • Longer stills battery life
    More info 330 vs 265 shots
    Capture more photos
  • External Mic Jack
    Jack vs No jack
    Improved sound fidelity when shooting video
  • Shoots 24p video
    Yes vs No
    Gives your movies a big-screen feel
  • More pixels
    24.2 vs 20.3 megapixels
    Higher resolution photos
  • Has anti-aliasing filter
    Filter vs No Filter
    Reduces unsightly moiré in photos
  • Longer exposure
    30 vs 15 sec
    Long exposures for night shots
  • Bulb shutter
    Bulb vs No bulb
    Hold the shutter open manually for long exposures
  • Slow-motion videos
    Yes vs No
    Shoot slow-motion videos
  • Faster shutter
    1/16000 vs 1/3200 sec
    Shoot wide open in bright light
  • Higher extended ISO
    51200 vs 3200 ISO
    Higher extended ISO can give more low-light flexibility

Canon SX740 HS advantages over Fujifilm XF10

  • Less expensive
    $399 vs $499
    Save money for lenses or accessories
  • In-Camera Image Stabilization
    Yes vs No
    Reduces the effects of camera shake at slower shutter speeds
  • Tiltable Screen
    Tiltable vs Fixed
    Tilt the screen for shooting flexbility
  • More telephoto lens reach
    960 mm vs 28 mm
    Capture objects farther away
  • Wider angle lens
    24 mm vs 28 mm
    Capture more of the scene
  • Lacks anti-aliasing filter
    No Filter vs Filter
    Enjoy sharper photos
  • Faster JPEG shooting
    10.0 fps vs 6.0 fps
    Faster JPEG shooting (burst mode)

Similarities

Common Strengths

  • Shoot 4K video
    Both provide
    Make sure you have a fast computer
  • Built-in Wi-Fi
    Both provide
    Share your photos wirelessly
  • Built-in Bluetooth
    Both provide
    Always-on wireless connectivity
  • Internal flash
    Both provide
    Useful in a pinch for fill flash
  • Manual focus
    Both provide
    AF is for the weak. Real photographers focus manually.
  • HDMI out
    Both provide
    Use HDMI output to monitor or review video

Common Weaknesses

  • Tilt-swivel screen
    Neither provide
    Tilt and swivel the screen for maximum shooting flexibility
  • Eye-level viewfinder
    Neither provide
    You'll be able to frame photos even when the sun is out
  • NFC
    Neither provide
    Simplifies pairing your camera with supported phones
  • Built-in GPS
    Neither provide
    Geotag your photos
  • Integrated ND filter
    Neither provide
    Shoot in daylight with a large aperture or slow shutter
  • Hot shoe
    Neither provide
    Off-camera flashes open new possibilities
  • Headphone jack
    Neither provide
    Monitor audio recording while you shoot video

User reviews

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Buy the Fujifilm XF10

Your purchases support this site

Buy the Canon SX740 HS

Review Excerpt

The Competition

Compared to Ricoh GR

Fujifilm XF10
Ricoh GR
  • $499
  • APS-C
  • Focus peaking
  • Shoot 4K video
  • $799
  • APS-C
  • Bigger pixels
  • Integrated ND filter
Canon SX740 HS
Ricoh GR
  • $408
  • 1/2.3 inch
  • In-Camera Image Stabilization
  • Shoot 4K video
  • $799
  • APS-C
  • Larger sensor
  • Bigger pixels

Compared to Ricoh GR II

Fujifilm XF10
Ricoh GR II
  • $499
  • APS-C
  • Focus peaking
  • Shoot 4K video
  • $538
  • APS-C
  • Bigger pixels
  • NFC
Canon SX740 HS
Ricoh GR II
  • $408
  • 1/2.3 inch
  • Less expensive
  • In-Camera Image Stabilization
  • $538
  • APS-C
  • Larger sensor
  • Bigger pixels

Compared to Fujifilm X70

Fujifilm XF10
Fujifilm X70
  • $499
  • APS-C
  • Less expensive
  • Shoot 4K video
  • $699
  • APS-C
  • Bigger pixels
  • Tiltable Screen
Canon SX740 HS
Fujifilm X70
  • $408
  • 1/2.3 inch
  • Less expensive
  • In-Camera Image Stabilization
  • $699
  • APS-C
  • Focus peaking
  • Larger sensor

Compared to Canon SX730 HS

Fujifilm XF10
Canon SX730 HS
  • $499
  • APS-C
  • Focus peaking
  • Larger sensor
  • $399
  • 1/2.3 inch
  • Less expensive
  • In-Camera Image Stabilization
Canon SX740 HS
Canon SX730 HS
  • $408
  • 1/2.3 inch
  • Shoot 4K video
  • Longer video battery life
  • $399
  • 1/2.3 inch
  • NFC

Compared to Panasonic ZS80

Fujifilm XF10
Panasonic ZS80
  • $499
  • APS-C
  • Larger sensor
  • Bigger pixels
  • $398
  • 1/2.3 inch
  • Less expensive
  • Slower slow-motion
Canon SX740 HS
Panasonic ZS80
  • $408
  • 1/2.3 inch
  • More telephoto lens reach
  • $398
  • 1/2.3 inch
  • Focus peaking
  • Eye-level viewfinder
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