• APS-C 369.0mm2
  • 24.2 megapixels
  • 28.00mm (35mm eq.)
  • 4/3 226.2mm2
  • 20.3 megapixels
  • ISO 200 - 25,600

Buy From

Differences

Fujifilm XF10 advantages over Olympus E-M10 IV

  • Less expensive
    $499* vs $699
    Save money for lenses or accessories
  • Larger sensor
    APS-C vs 4/3
    More sensor area. Bigger is (generally) better.
  • Bigger pixels
    ~ 3.92 vs 3.36 microns
    Better low-light and dynamic range (all else equal)
  • In-camera panoramas
    Yes vs No
    Stitches multiple shots into a panoramic photo
  • On-sensor phase detect
    Yes vs No
    Usually improves live view and video AF performance
  • External Mic Jack
    Jack vs No jack
    Improved sound fidelity when shooting video
  • Lighter weight
    279g vs 383g
    Lighter weight
  • More pixels
    24.2 vs 20.3 megapixels
    Higher resolution photos
  • Has anti-aliasing filter
    Filter vs No Filter
    Reduces unsightly moiré in photos
  • Higher extended ISO
    51200 vs 25600 ISO
    Higher extended ISO can give more low-light flexibility

Olympus E-M10 IV advantages over Fujifilm XF10

  • Slower slow-motion
    120 fps vs 100 fps
    Supports slower slow-mo
  • Eye-level viewfinder
    Eye-level vs Rear display only
    You'll be able to frame photos even when the sun is out
  • In-Camera Image Stabilization
    Yes vs No
    Reduces the effects of camera shake at slower shutter speeds
  • Tiltable Screen
    Tiltable vs Fixed
    Tilt the screen for shooting flexbility
  • Longer video battery life
    80 vs 55 minutes
    Capture more video
  • Newer
    4 years vs 6 years old
    Newer cameras often support more advanced features
  • Hot shoe
    Hot shoe vs None
    Off-camera flashes open new possibilities
  • Lacks anti-aliasing filter
    No Filter vs Filter
    Enjoy sharper photos
  • Longer exposure
    60 vs 30 sec
    Long exposures for night shots

Similarities

Common Strengths

  • Rear display
    Both provide
    Review photos on the back of the camera
  • Focus peaking
    Both provide
    Your camera will highlight what's in focus
  • Shoot 4K video
    Both provide
    Make sure you have a fast computer
  • Touchscreen
    Both provide
    Interact with your camera just like your smartphone
  • RAW file ability
    Both provide
    Gives you more flexibility to develop your photos later
  • Built-in Wi-Fi
    Both provide
    Share your photos wirelessly
  • Built-in Bluetooth
    Both provide
    Always-on wireless connectivity
  • Internal flash
    Both provide
    Useful in a pinch for fill flash
  • Manual focus
    Both provide
    AF is for the weak. Real photographers focus manually.
  • HDMI out
    Both provide
    Use HDMI output to monitor or review video
  • Bulb shutter
    Both provide
    Hold the shutter open manually for long exposures
  • Slow-motion videos
    Both provide
    Shoot slow-motion videos

Common Weaknesses

  • Tilt-swivel screen
    Neither provide
    Tilt and swivel the screen for maximum shooting flexibility
  • NFC
    Neither provide
    Simplifies pairing your camera with supported phones
  • Built-in GPS
    Neither provide
    Geotag your photos
  • Top deck display
    Neither provide
    Check settings with a screen on top of the camera
  • Integrated ND filter
    Neither provide
    Shoot in daylight with a large aperture or slow shutter
  • Dual card slots
    Neither provide
    Gives you more storage flexibility
  • Headphone jack
    Neither provide
    Monitor audio recording while you shoot video

User reviews

Buy From

Your purchases support this site

Buy the Fujifilm XF10
Fujifilm XF10 (Black)
  • Fujifilm XF10 (Black)
  • Fujifilm XF10 (Gold)
All XF10 Deals

Your purchases support this site

Buy the Olympus E-M10 IV
Body Only
  • Body Only
  • Kit with 14-42mm Lens
All E-M10 IV Deals

Review Excerpt

The Competition

Compared to Ricoh GR

Fujifilm XF10
Ricoh GR
  • $499
  • APS-C
  • Focus peaking
  • Shoot 4K video
  • $799
  • APS-C
  • Bigger pixels
  • Integrated ND filter

Compare Fujifilm XF10 vs Ricoh GR

Olympus E-M10 IV
Ricoh GR
  • $683
  • 4/3
  • Focus peaking
  • Eye-level viewfinder
  • $799
  • APS-C
  • Larger sensor
  • Bigger pixels

Compare Olympus E-M10 IV vs Ricoh GR

Compared to Ricoh GR II

Fujifilm XF10
Ricoh GR II
  • $499
  • APS-C
  • Focus peaking
  • Shoot 4K video
  • $538
  • APS-C
  • Bigger pixels
  • NFC

Compare Fujifilm XF10 vs Ricoh GR II

Olympus E-M10 IV
Ricoh GR II
  • $683
  • 4/3
  • Focus peaking
  • Eye-level viewfinder
  • $538
  • APS-C
  • Less expensive
  • Larger sensor

Compare Olympus E-M10 IV vs Ricoh GR II

Compared to Fujifilm X70

Fujifilm XF10
Fujifilm X70
  • $499
  • APS-C
  • Less expensive
  • Shoot 4K video
  • $699
  • APS-C
  • Bigger pixels
  • Tiltable Screen

Compare Fujifilm XF10 vs Fujifilm X70

Olympus E-M10 IV
Fujifilm X70
  • $683
  • 4/3
  • Eye-level viewfinder
  • In-Camera Image Stabilization
  • $699
  • APS-C
  • Larger sensor
  • Bigger pixels

Compare Olympus E-M10 IV vs Fujifilm X70

Compared to Olympus E-M5 III

Fujifilm XF10
Olympus E-M5 III
  • $499
  • APS-C
  • Less expensive
  • Larger sensor
  • $924
  • 4/3
  • Tilt-swivel screen
  • Slower slow-motion

Compare Fujifilm XF10 vs Olympus E-M5 III

Olympus E-M10 IV
Olympus E-M5 III
  • $683
  • 4/3
  • Less expensive
  • Longer video battery life
  • $924
  • 4/3
  • Tilt-swivel screen
  • High resolution composite

Compare Olympus E-M10 IV vs Olympus E-M5 III

Compared to Panasonic G100

Fujifilm XF10
Panasonic G100
  • $499
  • APS-C
  • Less expensive
  • Larger sensor
  • $623
  • 4/3
  • Tilt-swivel screen
  • Slower slow-motion

Compare Fujifilm XF10 vs Panasonic G100

Olympus E-M10 IV
Panasonic G100
  • $683
  • 4/3
  • In-Camera Image Stabilization
  • More telephoto lens reach
  • $623
  • 4/3
  • Less expensive
  • Tilt-swivel screen

Compare Olympus E-M10 IV vs Panasonic G100

Compare Other Cameras?