Maximum effective ISO is an estimate of the highest sensitivity at which a camera can capture excellent quality photos.
Cameras with higher effective ISO will be better choices for indoor photography, night shooting, and indoor sports photography, especially if you intend to make large prints.
You can learn more at our glossary entry.
Maximum effective ISO test data courtesy of DxO Mark.NX300 test data on DxO Mark GX85 test data on DxO Mark
Stylish "retro modern" design in two color schemes; attractive 3.3-inch AMOLED tilting touchscreen; new APS-C CMOS sensor with on-chip phase detection AF; better image quality, particularly in low light at high ISOs; faster all-around performance; improved Wi-Fi connectivity.
Camera feels more plasticky than expected when you pick it up; slower shot-to-speeds compared to rivals; poor buffer depth with raw files; aggressive anti-noise processing destroys detail in high ISO shots; display smudges easily and is rather dim; no EVF support.
Excellent build-quality; Good ergonomics for its size; Built-in 5-axis Dual IS, Built-in EVF; Tilting LCD touchscreen monitor; Competitive still image quality; Excellent 4K video quality; Fast autofocus and burst modes; Generous buffers; Tons of advanced features; Built-in Wi-Fi.
EVF could be better; Sluggish RAW and RAW+JPEG buffer clearing; No external mic and headphone jacks; Slow x-sync speed; Mediocre battery life.