Launch prices

The Sony A7 III began shipping in April 2018 for about $2,000 USD for the body and $2,200 in a kit with the FE 28-70mm f/3.5-5.6 OSS lens. In Canada, list price is $2,600 CAD for the body and $2,800 for the kit.

Current prices

The lowest price for the Sony A7 III is $1,498 body only, and it is also available in a kit with 28-70mm lens from $1,698.