Photoshelter releases ‘2015 Photo Business Plan Workbook’

by Gannon Burgett

posted Thursday, January 8, 2015 at 5:07 PM EDT


It’s not their primary business, but Photoshelter is known for its impressive archive of educational photography resources. Whether it’s a list of photo tips or guide to entering photo contests, the infographics and PDFs are concise-yet-thorough in their analysis and suggestions.

To ring in the new year, Photoshelter has released its ’2015 Photo Business Plan Workbook.’ Inside, you’ll find a helpful step-by-step guide to setting up and operating a successful photography business. The workbook is divided up into nine chapters:

  1. Define Your Products & Services
  2. Determine Your Audience and Addressable Market
  3. Create a Marketing Plan
  4. Fix Your Finances
  5. Tune-Up Your Website
  6. Build Your SEO
  7. Get Social
  8. Create an Advisory Group
  9. Follow Up With Old Clients

Within each chapter you’ll find examples, to-do lists to ensure you complete each step and other resources to further achieve your goals.

As with most of their resources, the only thing required to receive the workbook is your email. Simply go to this page, enter your email and within a few minutes the guide will be in your inbox.