Minter provides professional Instagram analytics

by Gannon Burgett

posted Thursday, April 30, 2015 at 3:21 PM EST


For many, Instagram is nothing more than a place to share their favorite images and moments with the world. But there are those who use it for far more, such as marketing their work and building a mini-portfolio of sorts.

For those who use it in a more professional means, it’s difficult to account for statistics aside from follower count, comments and likes. Looking to change that though is a new service called Minter, which provides incredibly detailed and comprehensive analytics for your Instagram account.

As laid out by Product Hunt founder Ryan Hoover, Minter’s collection of metrics is stunning:

  • Total Followers
  • Top Gained Followers
  • Top Lost Followers
  • Growth of Total Followers
  • Gained and Lost Followers
  • Gender of Followers
  • Countries of Followers
  • Cities of Followers
  • Number of Posts
  • Interactions
  • Engagement source
  • Post Engagement Rate
  • Profile Engagement Rate
  • Top Posts by Engagement Rate
  • Best Time to Post
  • Post Types
  • Most Engaging Post types
  • Top Photo Filters
  • Most Engaging Photo Filters
  • Top Video Filters
  • Most Engaging Video Filters
  • Top Tags by Interactions

Alone, these metrics are nothing more than numbers on a graph, but with the right tools, insight and plan, they can become valuable assets to growing your audience, be it for personal or professional reasons.

Minter offers a free 14-day trial for new users. Afterwards, they offer monthly subscriptions starting at $20/month for up to 5K followers. As your follower count grows above certain milestones, your monthly cost increases as well.

To take a closer look at Minter and give it a try, head on over to their website.