Sony forecasts 20% growth in sensor sales for 2015 despite struggling to keep up with demand
posted Friday, June 12, 2015 at 10:04 AM EST
Earlier this week Reuters shared a report wherein Sony’s Tomoyuki Suzuki, head of device solutions business, shared this year’s estimated sensor sales numbers, which are expected to grow 20% year-over-year. This would put Sony at half of last year’s 40% year-over-year growth. But, according to Suzuki, it’s due to too much of a good thing -- demand.
In an interview with Reuters, Suzuki said, ‘we’re seeing very good demand at the moment.’ This doesn’t come as much of a surprise, considering Sony is the number one manufacturer for camera sensors in Apple and Samsung - the two largest smartphone manufacturers - devices.
Suzuki also mentioned the significance of diversifying its customers to increase output and leave less overhead:
When it comes to semiconductors, if you can’t make use of production capacity you quickly end up with a loss. So if you want to avoid that volatility, the important thing is to have good balance with several customers. Of course, we will meet the requirements of our top customer, but we are expanding capacity with orders from Chinese smartphone makers in mind
While the focus of these numbers is mainly in the mobile market, the barrage of Sony products released yesterday is sure to help. We’ll be sure to keep up with the numbers to see if Sonys estimates hold true.
(via Image Sensors World)