by Gannon Burgett

posted Thursday, July 16, 2015 at 2:03 PM EST

As part of his ongoing #BehindtheGlass series, Albert Ayzenberg sat down with Andy Baker, SVP/Group Creative Director at the National Geographic Channels, to talk about what it takes to effectively tell a story in thirty seconds.

Aptly named, The Art of the Thirty Second Story, the two-and-a-half minute video features behind the scenes video of Baker and his team at work on an ocean-based assignment. As the video plays, Baker’s voiceover talks about the challenges that arise and skills required to get across just enough information in a short period of time without cramming too much in there.

The advice directly refers to video projects, but it’s just as applicable in photo assignments, series and projects. Press play, enjoy the inspiration and information and be sure to check out the other videos in the #BehindtheGlass series by clicking here.