Go behind-the-scenes with pros as they put the Nikon D5 through its paces
posted Thursday, January 7, 2016 at 7:26 AM EDT
Hot on the heels of Nikon’s exciting D5 announcement (relive the excitement with our live blog here), Nikon has published their Inspired promotional video for the new camera.
The video goes behind-the-scenes with Nikon photographers Matthias Hangst, Ole Jørgen Liodden, Bill Frakes, Mirco Lazzari, and Dixie Dixon as they use the new D5 camera within their own personal workflows.
Professional sports photographer Hangst says that photography is about trying to capture that perfect moment, that one perfect frame. Liodden says that every picture is personal, and it matters. You have to be hungry and creative to have the necessary edge. The theme common to all of the photographers in the video is that they’re passionate.
“To create iconic pictures, that’s a real challenge,” says Hangst. For him, sports photography is itself a competition not unlike the sports that he photographs. He can check the news and see that he has either done a good job, or if another photographer has done a better job.
Ole Jorgen Liodden finds his passion out in the field. In the video below, you can see him donning a wet suit to enter cold waters of Alaska to get the perfect image and get on the level of his subjects, in this case grizzly bears. Cameras and lenses are tools, he isn’t concerned with water or dirt on his gear, so the D5’s weather-sealing is a necessity for his workflow.
As technology continues to improve, Bill Frakes is always looking to push it to its limits and utilize it in the best possible way. His job as a photojournalist and filmmaker is to accurately portray the human condition and to make his viewers think, and experience a visceral response.
Motorsport photographer Mirco Lazzari received his first camera as something of a joke, but he fell in love with it as soon as he took his first picture of a car. In the above video, you can see him pushing the D5 to its limits and capturing tack sharp images in quick succession (the D5 can capture images with full autofocus at 12fps and images with locked focus at 14fps).
Dixie Dixon aims to find beauty in everything and everyone. Her subject is always the most important and beautiful person that she’s ever seen every time she’s working. She is able to see her ideas and concepts come to life through her models. With the D5, Nikon has put an emphasis on color reproduction and skin tones, so whether you’re a photojournalist, wildlife photographer, or fashion/portrait photographer, the D5 is designed to deliver stunning results.
No matter who you are or what you photograph, Nikon hopes that the D5 will be able to help you push your passion further. After all, as Bill Frakes says, "It’s hard to sleep when there are images to be made," and the D5 will be ready when you are. “Perfect means you’ll never reach it,” says Hangst, “but you should try.” Be sure to watch the video and hear from these professionals and “be inspired.”
(Seen via ISO 1200)