Nikon celebrates 100th Anniversary with new $100,000 scholarship program and Instagram campaign


posted Thursday, July 27, 2017 at 10:00 AM EDT


To celebrate their 100th Anniversary, Nikon has announced two new programs dedicated to recognizing and supporting the next generation of visual content creators and artists. To go with their 100th Anniversary, Nikon will give $100,000 in scholarships through "The Nikon Storytellers Scholarship," which will grant $10,000 in academic scholarships to ten college students.

Nikon will announce the criteria for the Storytellers Scholarship this fall ahead of a review, selection and award process prior to the 2018-19 school year. Students in the United States and Canada will be considered. Of the scholarship, Nikon's Director of Marketing, Communications and Planning Kosuke Kawaura says, "For the past 100 years, Nikon has been at the forefront of optical innovation and exploration. We have never been more excited about the future of imaging and are committed to supporting the next generation of photographers and creators that are eager to capture and share their world. Nikon understands the dedication it takes to pursue and become successful in creative fields, and we are honored to play a role in supporting students’ achievement in academic excellence.”

Alongside the new scholarship, Nikon will also identify a curated list of promising young photographers as part of the "#Nikon100" list. During a 100-day campaign, Nikon will highlight a new photographer every day and share their photos on Nikon's Instagram channel with the hashtag #Nikon100.

While these programs are new, they represent a continued effort from Nikon to help the next generation of photographers. Nikon previously helped start the Eddie Adams Workshop, which is a four-day gathering of industry professionals and a hundred selected students. Plus Nikon has product loan programs with 33 colleges and universities around the United States.

To follow all the events during Nikon's centennial celebration, click the link below.

Nikon 100th Anniversary