Fujifilm X-A10 Review

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Basic Specifications
Full model name: Fujifilm X-A10
Resolution: 16.30 Megapixels
Sensor size: APS-C
(23.6mm x 15.6mm)
Kit Lens: 3.13x zoom
16-50mm
(24-76mm eq.)
Viewfinder: No / LCD
Native ISO: 200 - 6400
Extended ISO: 100 - 25,600
Shutter: 1/32000 - 30 sec
Max Aperture: 3.5 (kit lens)
Dimensions: 4.6 x 2.7 x 1.6 in.
(117 x 67 x 40 mm)
Weight: 18.6 oz (526 g)
includes batteries, kit lens
MSRP: $500
Availability: 12/2016
Manufacturer: Fujifilm
Full specs: Fujifilm X-A10 specifications

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Kit with 16-50mm Lens
16.30
Megapixels
Fujifilm X APS-C
size sensor
image of Fujifilm X-A10
Front side of Fujifilm X-A10 digital camera Front side of Fujifilm X-A10 digital camera Front side of Fujifilm X-A10 digital camera Front side of Fujifilm X-A10 digital camera Front side of Fujifilm X-A10 digital camera

Fuji X-A10 Review -- First Impressions

by Jeremy Gray
Preview posted: 12/01/2016

Fujifilm has expanded their selfie-friendly mirrorless camera lineup with the entry-level mirrorless Fujifilm X-A10. However, the Fuji X-A10 has more tricks up its sleeve beyond the self-portrait friendly display and body design, including a 16.3-megapixel APS-C CMOS sensor and a variety of performance features aimed at budding interchangeable lens photographers.

Fuji X-A10 is compact, selfie-friendly and affordable

The Fuji X-A10 features a compact, retro design. Unlike the 24-megapixel Fuji X-A3, which comes in a variety of colors, the camera is only available with a silver finish and black grip. The X-A10 body weighs in at 11.7 ounces (331 grams) including battery and memory card, and has dimensions of 4.6 x 2.7 x 1.6 inches (116.9 x 67.4 x 40.4 millimeters).

One of the biggest features of the Fuji X-A10 is its self-portrait friendly design. It achieves this using a 180-degree slide-and-tilt LCD display and ergonomic body design. The 3-inch LCD has 1,040K dots and can tilt all the way up to provide a real-time look when shooting selfies. The display offers approximately 100% coverage, but it doesn't include any touchscreen functionality. The body itself has two command dials, one of which is vertical on the back of the camera. When holding the camera for a self-portrait, you can press down on the vertical command dial to release the shutter. The camera includes other selfie-friendly features and modes, which we will discuss more later.

In addition to the vertical command dial and grip, the rear of the Fuji X-A10 also has a variety of buttons. There are four buttons surrounding a central "Menu OK" button which control focus, white balance, drive mode and the self-timer. Surrounding these buttons are four more buttons for playback, movie recording, Quick Menu and the display mode.

Moving to the top of the camera, on the right there's a top command dial, a programmable function button, the shutter release surrounded by an on/off switch, and the mode dial. On the left of the camera is a built-in pop-up flash. The flash has a guide number at ISO 100 of 5 meters and at ISO 200 the guide number is 7 meters. Fujifilm is also promoting their "Super Intelligent Flash" feature with the X-A10, which automatically adjusts the flash output for individual scenes, including fill flash and backlit scenes. Notice however that the Fuji X-A10 does not include a flash hot shoe, which is a first for an X-series interchangeable lens camera.

X-A10 includes 16.3-megapixel APS-C sensor, many shooting features

The Fujifilm X-A10 uses a 16.3-megapixel APS-C CMOS sensor, which has a built-in ultra-sonic vibration sensor cleaning system. Like previous Fuji X-A series cameras, the X-A10's sensor uses a conventional Bayer color filter array, rather than Fuji's proprietary X-Trans filter used in higher-end models. The X-A10 has a native ISO range of 200-6400, but it can be extended to ISO 100, 12,800 and 25,600. Fujifilm refers to the X-A10 as having a "newly-developed" sensor, although it's currently unclear what this entails.

Capable of shooting both RAW and JPEG images, the X-A10 -- like the X-A3 -- includes the ability to shoot images in the Adobe RGB color space, a feature which had been lacking in some previous Fujifilm cameras. To capture images with the look you desire, you can shoot in one of the camera's six Film Simulation modes. The list of available simulations includes: Provia (standard), Velvia (vivid), Astia (soft), Classic Chrome, Monochrome and Sepia.

In addition to the Film Simulation modes, the X-A10 also includes ten "Advanced Filters." These filters include fisheye, cross screen, toy camera, miniature, dynamic tone, pop color, soft focus, high key, low key and partial color. The advanced filters are available on the mode dial, along with Advanced SR Auto, scene position, program, aperture priority, shutter speed priority, manual, custom, portrait enhancer, sport, night and landscape shooting modes. Special shooting modes include motion panorama (available in 120- and 180-degree settings) and a time lapse mode.

Along with the selfie-friendly display, the X-A10 includes special self-portrait shooting modes. In addition to the portrait enhancer mode, which primarily brightens and smooths skin, the camera includes numerous useful release modes for shooting self-portraits. There is a "smile detection" mode which automatically triggers the camera to shoot whenever it detects smiles in the frame. There's also a "buddy timer" self-timer function which automatically captures a shot when two people are together in the frame. Finally, there is a "group timer" mode which will trigger the camera to shoot whenever a specified number of people are in the frame. Additionally, whenever the camera's display is tilted up for selfies, the camera automatically switches to Eye Detection autofocus.

Speaking of autofocus modes, the Fuji X-A10 uses a 49-area contrast detect AF system with multi AF, area AF, continuous AF and tracking AF focus modes. Fuji also notes that the camera can interlock the metering and focus areas. Manual focus is also available, along with customizable focus peaking colors.

Regarding metering, the X-A10 employs a 256-zone metering system and offers multi, spot and average metering modes. The camera has up to +/-3 EV of exposure compensation available when recording stills and +/-2 EV when recording video. You can bracket exposure in addition to bracketing film simulation, dynamic range, ISO and white balance settings.

Full continuous shooting specifications are not yet available for the X-A10, but Fujifilm states that the camera can record JPEG images at up to 6 frames per second for up to 20 frames and can record JPEG images at 3fps until the memory card is depleted. The camera can shoot at up to 1/32,000s using its electronic shutter, while the mechanical shutter has a range of 30s to 1/4,000s. Maximum flash sync is 1/180s.

Fuji X-A10 video features are looking sparse

While the X-A10 can record video, its video specifications are not particularly impressive considering its lack of high frame rate Full HD or 4K recording options. It can record 1920 x 1080 resolution video at up to 30 frames per second for up to 14 minutes at a time. If you reduce the resolution to 1280 x 720, the maximum clip length increases to 27 minutes at up to 60 frames per second. The camera's electronic image stabilization system combines with lens OIS to provided 5-axis stabilization during video recording at least. The X-A10 records video in the MOV file format with H.264 compression with linear PCM stereo audio.

Fuji X-A10 technical info

For recording images and videos, the Fuji X-A10 provides a single SD/SDHC/SDXC card slot with UHS-I support. The camera has a Micro USB 2.0 port which is compatible with Fuji's optional RR-90 cable release, as well as a Micro HDMI (Type D) port.

The X-A10 uses a proprietary NP-W126S rechargeable lithium-ion battery that is CIPA-rated to provide 410 shots per charge. In-camera battery charging is supported, and a USB power adapter is supplied. Wireless connectivity is available with the X-A10 as it includes built-in Wi-Fi, allowing it to connect to the Fujifilm Instax Share SP-2 printer and also Fuji's free Camera Remote application for convenient sharing and remote capture of images from a smartphone or tablet.

Pricing and availability: Coming soon for $500

The interchangeable lens Fuji X-A10 will be available exclusively in a kit starting this December. The kit comes with a Fujinon XC 16-50mm f/3.5-5.6 OIS II lens, which can close focus to under three inches (seven centimeters). The Fujifilm X-A10 kit will be available in two-toned silver and black for a budget-friendly list price of just under US$500.

 

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