• APS-C 337.5mm2
  • 32.5 megapixels
  • ISO 100 - 25,600
  • APS-C 366.6mm2
  • 24.2 megapixels
  • ISO 100 - 32,000

Buy From

Differences

Canon 90D advantages over Sony ZV-E10

  • Lens selection
    Excellent vs Good
    Better lens selection gives you more options
  • Tilt-swivel screen
    Tilt-swivel vs tilt-only
    Tilt and swivel the screen for maximum shooting flexibility
  • Eye-level viewfinder
    Eye-level vs Rear display only
    You'll be able to frame photos even when the sun is out
  • More telephoto lens reach
    216 mm vs 75 mm
    Capture objects farther away with the kit lens
  • Internal flash
    Internal flash vs None
    Useful in a pinch for fill flash
  • Top deck display
    Yes vs No
    Check settings with a screen on top of the camera
  • Higher max flash sync
    1/250 vs 1/160 sec
    Reduce the effect of ambient light in flash shots
  • More pixels
    32.5 vs 24.2 megapixels
    Higher resolution photos
  • Faster shutter
    1/16000 vs 1/4000 sec
    Shoot wide open in bright light

Sony ZV-E10 advantages over Canon 90D

  • Less expensive
    $798 vs $1349
    Save money for lenses or accessories
  • Focus peaking
    Peaker vs Non-peaker
    Your camera will highlight what's in focus
  • In-Camera Image Stabilization
    Yes vs No
    Reduces the effects of camera shake at slower shutter speeds
  • Bigger pixels
    ~ 3.92 vs 3.23 microns
    Better low-light and dynamic range (all else equal)
  • In-camera panoramas
    Yes vs No
    Stitches multiple shots into a panoramic photo
  • NFC
    Yes vs No
    Simplifies pairing your camera with supported phones
  • Thinner
    44 mm vs 76 mm
    Thinner
  • Newer
    2 years vs 4 years old
    Newer cameras often support more advanced features
  • Wider angle kit lens
    24 mm vs 29 mm
    Capture more of the scene with the included lens
  • Faster JPEG shooting
    11.0 fps vs 10.0 fps
    Faster JPEG shooting (burst mode)

Similarities

Common Strengths

  • Shoot 4K video
    Both provide
    Make sure you have a fast computer
  • Touchscreen
    Both provide
    Interact with your camera just like your smartphone
  • Built-in Wi-Fi
    Both provide
    Share your photos wirelessly
  • Built-in Bluetooth
    Both provide
    Always-on wireless connectivity
  • On-sensor phase detect
    Both provide
    Usually improves live view and video AF performance
  • External Mic Jack
    Both provide
    Improved sound fidelity when shooting video
  • HDMI out
    Both provide
    Use HDMI output to monitor or review video
  • Hot shoe
    Both provide
    Off-camera flashes open new possibilities
  • Headphone jack
    Both provide
    Monitor audio recording while you shoot video
  • Bulb shutter
    Both provide
    Hold the shutter open manually for long exposures
  • Slow-motion videos
    Both provide
    Shoot slow-motion videos

Common Weaknesses

  • Built-in GPS
    Neither provide
    Geotag your photos
  • Dual card slots
    Neither provide
    Gives you more storage flexibility

User reviews

Buy From

Review Excerpt

  • Highest resolution Canon APS-C camera yet; Great image quality; Faster 10fps burst shooting; Very fast autofocus; Dual Pixel CMOS AF in Live View; 4K video; 1080p120 slow-mo video.

  • Low-pass filter reduces fine detail from high-res sensor; High ISO performance isn't as good as some rival cameras; Video recording limited to 29:59.

The Competition

Compared to Canon 80D

Canon 90D
Canon 80D
  • $1199
  • APS-C
  • Shoot 4K video
  • Built-in Bluetooth
  • $935
  • APS-C
  • Less expensive
  • Bigger pixels
Sony ZV-E10
Canon 80D
  • $698
  • APS-C
  • Less expensive
  • Focus peaking
  • $935
  • APS-C
  • Lens selection
  • Tilt-swivel screen

Compared to Canon 77D

Canon 90D
Canon 77D
  • $1199
  • APS-C
  • Shoot 4K video
  • Longer stills battery life
  • $550
  • APS-C
  • Less expensive
  • NFC
Sony ZV-E10
Canon 77D
  • $698
  • APS-C
  • Focus peaking
  • Larger sensor
  • $550
  • APS-C
  • Lens selection
  • Tilt-swivel screen

Compared to Nikon D7500

Canon 90D
Nikon D7500
  • $1199
  • APS-C
  • Tilt-swivel screen
  • On-sensor phase detect
  • $930
  • APS-C
  • Bigger pixels
  • Fast startup
Sony ZV-E10
Nikon D7500
  • $698
  • APS-C
  • Less expensive
  • Focus peaking
  • $930
  • APS-C
  • Lens selection
  • Eye-level viewfinder

Compared to Fujifilm X-E4

Canon 90D
Fujifilm X-E4
  • $1199
  • APS-C
  • Tilt-swivel screen
  • Lens selection
  • $849
  • APS-C
  • Less expensive
  • Slower slow-motion
Sony ZV-E10
Fujifilm X-E4
  • $698
  • APS-C
  • Less expensive
  • In-Camera Image Stabilization
  • $849
  • APS-C
  • Slower slow-motion
  • Eye-level viewfinder

Compared to Fujifilm X-T30 II

Canon 90D
Fujifilm X-T30 II
  • $1199
  • APS-C
  • Lens selection
  • Tilt-swivel screen
  • $900
  • APS-C
  • Focus peaking
  • Bigger pixels
Sony ZV-E10
Fujifilm X-T30 II
  • $698
  • APS-C
  • In-Camera Image Stabilization
  • NFC
  • $900
  • APS-C
  • Eye-level viewfinder
  • Internal flash
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