This short video for Bentley used iPhone 6 and 6 Plus smartphones for filming

by Gannon Burgett

posted Friday, May 15, 2015 at 3:26 PM EST


Part of technology evolving is seeing how far we can push each new gadget to its limits. One particular method of doing this that seems to happen with each new iteration is to see just how capable the iPhone camera is.

The origins of this are likely far more reaching than the iPhone, as it wasn’t the first smartphone to exist, but between its ubiquity and continually impressive image capabilities, it’s an obvious candidate.

Austin Reza is all too familiar with this, having put to the test previous iPhone versions by shooting short films entirely on the Apple devices. This year, he’s back at it again, shooting ‘The Bespoke Driving Jacket’ for Bentley’s ‘Intelligent Details’ series using only the iPhone 6 and 6 Plus as capturing devices.

The iPhone securely mounted in one of the many rigs used in the filming.

Besides the iPhones, there was high-end lighting equipment, a smartphone-specific anamorphic lens, special camera apps and camera rigs at Reza’s disposal, but the capturing devices were comparatively primitive compared to the gear that is often used for commercial shoots.

This particular short film was shot in both Los Angeles and London. According to Bentley,

The film features four houses from Savile Row, the internationally renowned home of bespoke tailoring, as they each create a Bespoke Driving Jacket, commissioned by Bentley Motors to mark the occasion of the Savile Row Bespoke exhibition in Washington, D.C.

Below is the behind the scenes video of the film.

Below is the film itself in its entirety.

Considering how much supplementary gear was used to shoot, the fact iPhones were used might not be that impressive. But that was never the point for Reza. As noted by Fstoppers, “the real emphasis on making moving pictures work lies in ‘capturing moments.’”

Of course, this isn’t exclusive to motion picture. As DigitalRev’s ‘Pro Photographer, Cheap Camera’ challenges show, it’s often as much about being able to see as it is what gear you use to capture said image.

(via Fstoppers via Resource)